Kingsdown, Inc. Launches New, Expanded Brand Portfolio at Las Vegas Market

MEBANE, N.C., Jan. 24, 2011 /PRNewswire/ -- Kingsdown, Inc., one of the largest bedding manufacturers in the world and industry leader of modern sleep solutions, is debuting its four newest brands during Winter 2011 Las Vegas Market.

Kingsdown, Inc. unveils its most recent industry innovations: bedMATCH™ powered by Sleep to Live® and My Side™ certified by Sleep to Live®. The company is also re-launching the Kingsdown® brand with three new, distinctive collections. Additionally, Sleeping Beauty® is a new line featuring unique, premium bedding products.

Research Yields New Product Innovations

The bedMATCH™ system is a diagnostic system that uses statistical calculations and scientific measurements to select the best mattress and pillow for an individual's body. The system was developed after examining research findings in a first-of-its-kind study conducted by doctors from Duke University Medical Center in collaboration with the Sleep to Live® Institute. The study analyzed the impact of sleep surface on sleep, pain and daytime functioning.

My Side™ is a revolutionary new system that allows two sleep partners to have a sleep surface that suits each of them together in one mattress. The dual zones are recommended through the bedMATCH™ diagnostic system and give each sleep partner a customized sleep surface.  All My Side™ mattresses feature the exclusive Cool Wave™ System, which dissipates heat over 50 percent faster than standard mattresses.

Both bedMATCH™ and My Side™ include technology engineered at the Sleep to Live® Institute. The Sleep to Live® Institute houses a state-of-the-art sleep research center that develops real-world technologies that advance the study of sleep and offer consumers real-world benefits.

Luxury Line Bedding Builds on Trusted Brand Heritage

The Kingsdown line has been relaunched to offer the most elegant, comfortable Kingsdown collection in years.  The new collection includes three distinct lines: King's Collection, Crown Collection and Royal Collection. Each line has a unique feel with distinct features and demonstrable benefits.  Kingsdown, Inc. has positioned the line as, "Elegance you can see, Comfort you can feel and Heritage you can trust."  

The Sleeping Beauty® line of products use a Low Pressure® sleep surface, Full Body Surround® edge support and Flexatron®, hypo-allergenic, mildew resistant and odor-free cushioning exclusive to Kingsdown, Inc. These mattresses offer the premium sleep experience and provide maximum pressure relief and comfort levels to support the body.

"These revolutionary innovations from Kingsdown, Inc. signal our renewed commitment to developing high-quality sleep products that are supported by science," said Eric Hinshaw, chairman and CEO of Kingsdown, Inc. "Our rich legacy of delivering industry firsts continues this year with the introduction of bedMATCH™. Additionally, we are very excited about the new product introductions in the My Side™, Kingsdown® and Sleeping Beauty® brands, providing the newest and best in bedding to help people get a better night's sleep."

All Kingsdown, Inc. portfolio brands are expected to be in select stores starting spring 2011. For more information about Kingsdown, Inc. visit www.kingsdown.com.  

About Kingsdown, Inc.

Kingsdown, Inc., a leading sleep industry company founded in 1904 in Mebane, N.C., serves major retailers across the United States, and in more than 20 countries.  More than 100 years ago, Kingsdown, Inc. emerged as an industry pioneer by inventing patented mattress components and manufacturing processes, thus inventing the luxury bedding niche. Today, the leadership trend continues as Kingsdown, Inc. continues to develop innovative sleep solutions and consistently ranks as one of the largest bedding manufacturers in the world. Kingsdown, Inc. has state-of-the- art manufacturing facilities throughout the U.S. and distributes products to more than 20 countries on five continents. For more information, visit www.kingsdown.com.

SOURCE Kingsdown, Inc.