Kipling Launches New Handbag Collection With Grand Central Terminal Takeover
Kipling to celebrate the Always On Collection with a two-day extravaganza in NYC
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- Kipling North America, a division of VF Sportswear, Inc., is pleased to announce the launch of its Always On Collection with an interactive, pop-up experience in New York City's Grand Central Terminal on Wednesday, September 17th from 1 to 5pm and Thursday, September 18th from 1 to 7pm. Made with the weekday working to weekend brunching woman in mind; the Always On Collection, which launched on Kipling-USA.com today, remains true to Kipling's lightweight and affordable sensibility, but places an emphasis on elevated style.
"Grand Central Terminal is an iconic, bustling space filled with women that are always on the go, which makes it the perfect backdrop for the launch of our Always On Collection. We're so excited to connect with our fans there and introducing Kipling to new ones," expressed Julie Dimperio, president of Kipling North America.
At the pop-up event, the 'make happy' brand will invite New York City commuters to take a break from their day and partake in exciting giveaways, pampering and overall Kipling fun! Upon entering through a whimsical, Always On handbag-shaped sculpture, attendees will be offered complimentary manicures with nail artists Naomi Yasuda (IG: @NaomiNailsNYC) and Nails by Mei (IG: @CiaoManhattan2012), on-site massages, and mobile device charging stations to brighten their commute and recharge.
Guests can also enjoy live performances and interactive GIF and photo booths, all featuring a wink and a nod to the Always On lifestyle. To share and curate moments, guests on-site and fans nationwide are encouraged to use the hash tag #KiplingAlwaysOn. On Thursday, September 18th from 5 to 7pm, the unwinding continues, as Kipling will host a Make Happy Hour with complimentary sips. To RSVP, visit Kipling-USA.com/AlwaysOn.
The space will include an Always On showroom displaying Kipling's newest collection consisting of elevated handbags, totes, clutches and backpacks for the on-the-go woman. The Always On Collection is priced from $69 to $169 and is available now online at Kipling-USA.com, and in Kipling full-price retail stores and select Macy's department stores nationwide.
ABOUT KIPLING
Founded in 1987 in Belgium, Kipling crafts bright and playful handbags, luggage and accessories to lighten one's day. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling has established itself as a global accessories brand by embodying a youthful spirit and pioneering the use of its trademark crinkle nylon in expressive colors and patterns. Kipling North America has headquarters in New York City its products are designed in New York City and Antwerp. Kipling is distributed in more than 80 countries and is available in more than 5,000 stores globally. www.kipling-usa.com
Photo - http://photos.prnewswire.com/prnh/20140825/139343
SOURCE Kipling
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