Kipling Unveils Interactive Retail Concept At Disney Springs

"Disney Springs is quickly establishing itself as an exciting shopping, dining and entertainment destination for both locals and visitors alike," said Nina Flood, president of Kipling North America. "We are thrilled to be one of its first retail tenants to open in Town Center and to unveil our new retail concept there. Shopping in-store remains a vital driver of not only sales, but of the overall brand experience. We have revisited ways in which we can better connect with guests to ensure we are doing our best to meet their needs and make their Kipling experience more memorable."

Personalization – a key feature at Kipling in Disney Springs – is emerging as a new trend in retail. Centrally located in the store will be an area dedicated to inspiring "make it your own" style options, such as monogramming and adorning one's new purchase with a Kipling iconic monkey keychain, playful patches, buttons, and more. This service is complimentary with any in-store Kipling purchase with proof of purchase.

A digital activation unique to Kipling in Disney Springs is a fun photo booth that has been built into the store's design and will engage Kipling fans to "snap and share" their customized graphics interchange format photos (GIFs) onto their social channels for a chance to win fun prizes throughout the year and to be featured on Kipling North America's social media pages.

Adding to the digital experience in-store and beyond is Kipling's launch of retail bots. Kipling will use messenger technology to chat live with its digital-savvy visitors on their smart phones and with Qr Codes thoughtfully placed throughout the retail space. Scanning a barcode will offer the visitor style suggestions, Kipling fun facts and instant offers. Meanwhile, Kipling fans from afar can learn the latest Kipling news, upcoming retail events in their area, and more.

Opening Event – Kipling in Disney Springs is celebrating the launch of its interactive retail space Friday, May 20 through Sunday, May 22 offering visitors refreshments, a tour of the space and each activation area, and a complimentary Kipling monkey keychain with any purchase of $100 or more while supplies last.

ABOUT KIPLING
Founded in 1987 in Belgium, Kipling crafts lightweight handbags, luggage and accessories with a playful, Make Happy approach. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling established itself as a global accessories brand by embodying a carefree sensibility and pioneering the use of its trademark crinkle nylon in expressive colors and patterns. Kipling has headquarters in New York City and Antwerp, Belgium, is distributed in more than 80 countries and is available in more than 5,000 stores globally. Kipling has 12 full-price retail locations in the US and is sold in Macy's department stores and specialty stores nationwide. www.kipling-usa.com @kiplingusa

ABOUT DISNEY SPRINGS
Disney Springs is a one-of-a-kind Disney experience, treating guests by day and night to great dining, shopping and entertainment amid beautiful open-air promenades, flowing springs and waterfront charm. Offering an air of sophisticated grace and design that harkens to Florida's waterfront towns at the turn-of-the-century, Disney Springs is home to four distinct, outdoor neighborhoods: The Landing, Town Center, Marketplace and West Side. Nearing completion in 2016, Disney Springs has been undergoing the largest expansion in its history to double the number of shops, restaurants and other venues for guests to explore, which will result in more than 150 establishments. Disney Springs is part of Walt Disney World Resort, the number one family vacation destination in the world, located in Lake Buena Vista, Florida.

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SOURCE Kipling

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