First Strategic Move Outside of U.S. Broadens Scope of KBS+P Operations
Allard Johnson Gains Further Depth & Breadth
of Digital, Social and CRM Resources in North America
TORONTO AND NEW YORK, Oct. 19 /PRNewswire/ - Kirshenbaum bond senecal + partners (kbs+p), a member of The MDC Partners Network, announced today that it is joining forces with sister MDC firm, Allard Johnson, to create kbs+p Canada (http://www.kbsp.ca/). Allard Johnson offices in Toronto and Montreal will be rebranded kbs+p Toronto and kbs+p Montreal.
Over the past year, Allard Johnson, a full service, Canadian advertising and marketing communications agency with a strong focus on creativity and accountability, made several significant moves to expand their offering. These included hiring digital thought leader, Cameron Wykes, to start a new digital division called BabyRobot (http://www.babyrobot.com), as well as the appointment of Dan Pawych, an award-winning Creative Director and founding partner of Downtown Partners in Toronto. Allard Johnson serves prominent clients such as Subway, Church and Dwight Canada, Dairy Farmers of Canada, The Keg Steakhouse and Bar, Purdue Pharma, and Merck. The public relations clients they serve in collaboration with MDC Partners agency Veritas will continue to be serviced by kbs+p Canada and Veritas.
The newly minted kbs+p Canada will report into kbs+p president & CEO, Lori Senecal and be run by Allard Johnson alum, Mario Daigle who has been appointed President. Terry Johnson, CEO of Allard Johnson moves to the role of Chairman, kbs+p Canada. Cameron Wykes becomes President, BabyRobot and General Manager, kbs+p Toronto. Dan Pawych becomes Chief Creative Officer, kbs+p Canada.
"This marks the next exciting move in our revolution. Our new management team are thrilled to be joining the growing kbs+p family," said Terry Johnson. "This partnership gives us immediate access to new capabilities, talent and further enhances our social media and digitally integrated offering for clients."
"The creation of kbs+p Canada is another important step in our expansion plan and gives kbs+p a true North American footprint from which to source talent and serve our clients," said Lori Senecal, President and CEO, kirshenbaum bond senecal + partners. "Together, we will advance our shared mission to utilize strategy, behavioral insight, creativity and technology to create transformational business growth for our clients."
Since Senecal took the helm at kbs+p in September 2009, the shop has expanded its operations both inside and outside of New York by adding a new Atlanta office, welcoming multicultural agency Adrenalina into the fold and most recently acquiring a majority interest in Kwittken & Company, an award-winning PR firm. All these moves have been designed to further enhance the shop's depth of digitally integrated resources and capabilities for clients and to help drive continued quality and growth.
About kirshenbaum bond senecal + partners
kirshenbaum bond senecal + partners, a member of the MDC Partners Network, is a leading digitally integrated marketing communications firm headquartered in New York and Atlanta with offices in Toronto and Montreal. Kbs+p provides expert counsel across the full range of practices including brand and product innovation, emerging technologies, IP, advertising, public relations, eCRM, data & analytics, social media marketing, mobile and direct marketing. Its dedicated in-house media company, The Media Kitchen, offers full-service, state-of-the-art media planning and buying capabilities, SEM and real-time web analytics. Kbs+p is proud to serve a blue chip roster of clients that includes BMW, Cablevision, Capital One, Delta, HomeGoods, Levi Strauss & Co., Mohegan Sun, NetJets, and Weight Watchers among others.
About MDC Partners Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." MDC Partners' Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties which may cause the actual results or objectives to be materially different from those expressed or implied by such forward-looking statements. Such risk factors include, among other things, the Company's financial performance; risks associated with the effects of economic downturns; ability to attract and retain key clients; ongoing compliance with debt agreements and MDC's ability to satisfy contingent payment obligations when due; and other risk factors set forth in the Company's Form 10-K for its fiscal year ended December 31, 2009 and subsequent SEC filings.
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