CHICAGO, March 21, 2011 /PRNewswire/ -- KitchenAid brand today announced that it has retained KemperLesnik, Chicago-area public relations, sports marketing and events agency, to support activation of the 2011-2014 Senior PGA Championship presented by KitchenAid.
KemperLesnik will work with KitchenAid to activate its sponsorship in the U.S. through traditional and social media relations, on-site activation and other sports marketing activities.
"As we plan our activation strategies, we need a partner that is familiar with sports marketing to ensure that we capitalize on the vast opportunities this exciting sponsorship creates," said Deborah O'Connor, senior manager, brand experience, KitchenAid. "Members of the KemperLesnik team worked closely on structuring the sponsorship and have been instrumental in helping us to get this relationship off the ground. They are experts in golf and sports marketing, and we look forward to their assistance now and through the duration of the sponsorship."
"This KitchenAid partnership is truly integrated," said Tom Valdiserri, senior vice president of KemperLesnik. "It touches every facet of our business, including public relations, sports marketing and events. We look forward to leveraging our skills in these areas, along with our unmatched practical knowledge of golf, for the benefit of the KitchenAid brand."
KemperLesnik is a sports marketing, events and public relations agency. Ranked by Crain's Chicago Business among Chicago's top PR agencies, KemperLesnik has produced communications programs and managed major national and international events, including the EA SPORTS Maui Invitational college basketball tournament and numerous professional and amateur golf events, for more than 30 years. For more information, visit www.kemperlesnik.com.