KIWI Announces Fabulous Finds for Spring to Help Consumers Put Their Best Foot Forward

KIWI SMILING FEET(TM) and KIWI Fresh'ins(TM) Provide Comfort, Keep Feet Feeling Fresh All Day Long

Apr 19, 2010, 09:00 ET from KIWI

EXTON, Pa., April 19 /PRNewswire/ -- KIWI® Shoe Care, part of Sara Lee Food & Beverage, has announced fabulous finds for spring under ten dollars designed to help women feel more confident by ensuring they are always putting their best foot forward. KIWI SMILING FEET and KIWI Fresh'ins products are the perfect additions to any woman's shoes this spring and summer.

Designed to provide relief from pain and blisters that spring and summer shoes can cause, KIWI SMILING FEET line of clear soft gel inserts comes in seven configurations that work with any type of open or closed shoe. KIWI Fresh'ins are ultra-thin disposable shoe inserts designed to absorb moisture and provide anti-slip protection -- keeping feet fresh and comfortable all day long, especially in the heat of spring and summer. Fresh'ins can be used every day for up to five days and come in packages of six pairs.

"At KIWI, we always encourage our customers to put their best foot forward and feel confident about the way they look each and every day," said Anna Silvestri, Brand Marketing Manager, KIWI Shoe Care. "But you can't put your best foot forward if your feet don't feel comfortable and fresh. Our Fresh'ins and SMILING FEET products are fabulous and affordable ways to stay fresh and feel confident all day long."

KIWI Fresh'ins and KIWI SMILING FEET products can be purchased at most grocery stores, drug stores, mass merchandisers (such as Target and Wal-Mart) as well as at many specialty shoe outlets and shoe repair stores. For more information on KIWI Fresh'ins, please visit  For more information on KIWI SMILING FEET, please visit

About Kiwi

Since 1906, KIWI has viewed shoes as a key part of personal grooming and its products as an important part of projecting a certain image to the world.  This belief remains true today as KIWI is now sold and marketed in almost 200 countries worldwide.  As an integral brand within Sara Lee Corporation's Household & Beverage Division since 1984, KIWI remains the world's number one shoe care brand offering Show Polish, Cleaners, Insoles and Shoe Laces. For more information on KIWI, visit

About Sara Lee Corporation

Sara Lee Corporation (NYSE: SLE).  Based in Downers Grove, Ill., Sara Lee Food & Beverage develops and markets many of the world's favorite high-quality baked goods, packaged meats and coffee.  Leading brands and products include Sara Lee fresh breads, frozen desserts and deli meats, Hillshire Farm lunch meats, Jimmy Dean sausage and breakfast foods, Ball Park franks and the Senseo single-serve premium coffee system.