KIWI® Reminds Consumers to be Prepared for the Elements Before Hitting the Trails This Fall

With More Americans Heading Outdoors, KIWI CAMP DRY Offers Tips and Advice on How to Stay Protected Against the Elements

Oct 27, 2010, 09:00 ET from KIWI

EXTON, Pa., Oct. 27 /PRNewswire/ -- With warm weather lingering throughout the fall season, Americans are staying outdoors and enjoying all of the activities fall has to offer. In fact, participation in outdoor activities increased 3.3 percent last year – from 97.5 million participants to 100.7 million, according to the Outdoor Foundation. This fall, KIWI CAMP DRY, reminds consumers to be prepared for the worst while enjoying all that Mother Nature has to offer.

"We are excited to see that more and more Americans are spending time outside with their families and enjoying the simpler things life has to offer," said Anna Silvestri, Senior Brand Manager, KIWI. "However, with increased outdoor activity, it's important to remember to be prepared and properly protected from the elements. KIWI Camp Dry® products have been protecting outdoor enthusiasts for more than 30 years and we want to remind consumers to not only stay warm and dry, but to protect their equipment and clothing as well."

KIWI CAMP DRY recommends the following tips on how outdoor enthusiasts can stay protected against the elements this fall:

  • Buy the proper equipment. Make sure you have the right gear before hitting the hiking trails or heading outside for the first day of hunting season.
  • Protect your gear. Quality tents, tarps, boots and the rest of your outdoor gear are an investment – and they end up taking the brunt of all that Mother Nature has to offer. Protect them with the Camp Dry® Heavy Duty Water Repellent or Camp Dry® Performance Fabric Protector to repel water and minimize stains and wear-and-tear.
  • Stay warm. Fall weather can be tricky with warm temperatures during the day and cold temperatures at night. Remember to bring plenty of warm clothing, including socks and extra layers. In addition, consider sleeping with a hat, as 80 percent of heat loss occurs from your head.
  • Don't forget snacks. No matter if you're heading out for one day or one week, make sure you have an adequate supply of sustenance and water packed in your bag.

KIWI Camp Dry® Heavy Duty Water Repellent and KIWI Camp Dry® Performance Fabric Protector can be purchased at most mass merchandisers, including Walmart and Target; and sporting goods stores, including Dick's Sporting Goods and Cabela's. For more information, please visit or follow us on Twitter at

About KIWI

Since 1906, KIWI has viewed shoes as a key part of personal grooming and its products as an important part of projecting a certain image to the world. This belief remains true today as KIWI is now sold and marketed in nearly 200 countries worldwide. As an integral brand within Sara Lee Corporation's Household & Beverage Division since 1984, KIWI remains the world's number one shoe care brand offering shoe polish, cleaners, insoles and shoe laces. For more information on KIWI, visit

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $11 billion in annual net sales. Sara Lee has approximately 33,000 employees in its continuing operations worldwide. Please visit for the latest news and in-depth information about Sara Lee and its brands.