DALLAS, Feb. 12, 2016 /PRNewswire/ -- Kleenex® Perfect Fit* Facial Tissues is the 2016 Product of the Year winner for the paper products category. The award celebrates innovation and product quality, as voted on by 40,000 consumers in a national representative survey conducted by leading global consumer researcher TNS. Kleenex® brand accepted the award at the Product of the Year recognition ceremony last night in New York City.
"Nearly 50,000 new packaged goods products are introduced each year," said Rich Fryling, managing director, Product of the Year USA. "Our research shows that 44 percent of consumers are more likely to purchase a product recommended by 40,000 shoppers who are just like them."
Kleenex® brand presents the perfect mix of substance and style with the launch of Kleenex® Perfect Fit* Facial Tissues. The slim canister is ideal for any small or on-the-go space, and available in a variety of trend-inspired patterns which fit seamlessly into any room. Always within reach, Kleenex® Perfect Fit* Facial Tissues make tissues readily available because in moments of care, one soft Kleenex tissue is all you need.
"Kleenex® Perfect Fit* Facial Tissues being recognized as a 2016 Product of the Year is a testament to the brand's leadership in innovation," said Eric Higgs, General Manager, Kleenex® brand. "Since inventing the category more than 90 years ago, Kleenex® brand works continuously to provide superior products and unique designs that uplift and inspire."
Product of the Year is the world's largest consumer-voted award for product innovation in consumer-packaged goods. In 2016, 29 winners were named across the household categories.
For more information about Kleenex® Perfect Fit* Facial Tissues, please visit Kleenex.com.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 144-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 29 years ago, POY currently operates in 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit www.productoftheyearusa.com.