Knorr Flavor Meets Hot Ones Fire in Two Spicy Drops Inspired by the Hit Show

Plus, a very special guest steps back into the hot seat to celebrate the Knorr x Hot Ones collab.

The delicious details:

• The Products: Knorr and Hot Ones are bringing the heat back to mealtime with two new products: Knorr Mexican Rice inspired by the zesty brightness of Hot Ones' Los Calientes Verde, kicked up to a perfect medium heat, and the boldly smoky Knorr Cheesy Cheddar Pasta inspired by a kick of The Last Dab, dialed up to HOT!
• The Hot Seat: To prove these drops are the real deal, a special guest is putting their heat tolerance to the test in a brand-new "Hot Ones" episode airing September 14.
• The Drop: Starting September 9, both limited-edition meal essentials will be available nationwide on Amazon.com in multipacks found here and here for an MSRP of $8.99 for a three-pack, giving spice lovers an easy way to level up weeknight dinners in minutes.

HOBOKEN, N.J., Sept. 9, 2026 /PRNewswire/ -- Knorr is infusing its rich, slow-cooked flavor with the iconic Hot Ones heat to drop one heavy-hitting collaboration:

• Knorr Mexican Rice: We reimagined our classic Mexican Rice and kicked it up to a perfect medium heat. Inspired by the tangy, zesty brightness of Hot Ones' Los Calientes Verde, this savory rice delivers a vibrant burst of flavor that instantly rescues you from the boring dinner routine.
• Knorr Cheesy Cheddar Pasta: We've taken our cheesy and delicious pasta and dialed up the heat in a big way. Crafted in the spirit of the legendary fire of Hot Ones' The Last Dab, it's a rich and intensely satisfying dish that proves comfort food can have an attitude. Go on, we dare you.

Knorr believes that every meal should be as easy to make as it is delicious, so we're serving a simple way to make crowd-pleasing, flavor-packed dishes. Whether used in your one pan dishes like the now viral "dump and bake" recipes taking over TikTok, to accompany your weeknight protein or simply on their own, fans can expect to enjoy maximum flavor with minimum effort.

With a massive 93% of Americans claiming hot sauce fan status (and over half reaching for it weekly¹), we knew playing it safe wasn't an option. And while this isn't our first time dabbling in Hot Ones' spice, this year we're taking things to the next level. We've gone from simple sauce-and-side pairings to drop new products inspired by the Hot Ones flavors built to majorly heat up your mealtime game. We're bringing serious flavor to the table to satisfy those hot sauce cravings any night of the week.

"Hot Ones has built an incredible platform around the idea that great food and a little heat can spark memorable conversations. That's something we completely agree on at Knorr, too," said Melanie Cappella, Knorr's Chief Growth Officer. "Delicious food brings people together, and with this collaboration we're bringing the rich flavor people expect from Knorr and the iconic heat Hot Ones fans love, making it easy to bring more excitement to the table."

A Special Guest Games the Flame
To prove these dishes are the real deal, we're bringing them straight to the hot seat. Watch a brand-new "Hot Ones" episode on September 14, where a very special guest will put their heat tolerance to the ultimate test.

"Our fans trust us to deliver authentic heat, and Knorr is known for bringing incredible flavor to every dish," added Melanie Baker, Director of Marketing for Hot Ones. "We're excited for fans to experience that same legendary 'Hot Ones' thrill (and Knorr's unbeatable flavor!) right from their own kitchen table."

Ready to officially claim your spot in the hot seat? The Knorr Mexican Rice inspired by Hot Ones' Los Calientes Verde and Knorr Cheesy Cheddar Pasta inspired by The Last Dab will be available starting September 9 in multipacks for an MSRP of:

• $8.99 for a three-pack of either the Knorr Mexican Rice inspired by Hot Ones' Los Calientes Verde or the Knorr Cheesy Cheddar Pasta inspired by Hot Ones' The Last Dab
• $9.99 for a four pack of two pasta and two rice flavors 
• $14.99 for an eight-pack of an individual flavor of either the Knorr Mexican Rice inspired by Hot Ones' Los Calientes Verde or the Knorr Cheesy Cheddar Pasta inspired by Hot Ones' The Last Dab

Get them on Amazon before they cool off. Trust us...flavor this hot doesn't wait around.

Sources:
¹ https://www.circana.com/post/hot-sauce-market-trends 

About Knorr
Knorr believes there's a cook inside everyone. That's why we're on a journey to ensure all home cooks know they are the real MVPs and there's no greater joy than the one that comes from making, doing, and creating something that the people in your life will rave about. From our variety of delicious products to our simple but impactful chef-developed recipes, Knorr remains committed to its long history of bringing authentic flavors to every meal.

The business was formed in 1838, when founder Carl Heinrich Knorr pioneered to make delicious, home-cooked meals easier for everyone. Since then, Knorr® has become an international brand offering a wide range of bouillons, soups, seasonings, sauces and ready-made meals.

About Unilever in North America 
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

About Hot Ones™
Hosted by Sean Evans and created by Chris Schonberger, Hot Ones is the internet's hottest celebrity interview show. Hot Ones has welcomed a range of stars from Hollywood's biggest actors like Jennifer Lawrence, Idris Elba, and Viola Davis, to comedians like Kevin Hart, John Mulaney, and Conan O'Brien, to top athletes such as Stephen Curry and Shaquille O'Neal. With 30 complete seasons and over 400 episodes, Hot Ones has been recognized across the internet as a trailblazing interview style show with hot questions and even hotter wings. Launched in 2015, Hot Ones has received two Daytime Emmy nominations for Outstanding Entertainment Talk Show and Host, and is now eligible for Primetime Emmy consideration.

ABOUT FIRST WE FEAST
Founded in 2012 by Chris Schonberger, First We Feast has redefined food as the new pop culture, and created some of the internet's most beloved and award-winning IP of the past decade. First We Feast's YouTube channel is home to flagship series, Hot Ones, as well as spinoffs like Hot Ones: Versus, Truth or Dab, and Heat Eaters. It has also launched popular series like Burger Bucket List, Tacos Con Todo, Pizza Wars, and Food Grails, building a community of 15 million highly-engaged subscribers and over 3 billion views to date. With a thriving commerce business that allows fans to "eat the show," First We Feast launched hot sauces, Truth or Dab The Game, collaborations with brands like Shake Shack and Pringles, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two daytime Emmy nominations for "Hot Ones"; multiple Shorty Awards; the 2019, 2020, and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog.

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SOURCE Knorr