ARLINGTON, Va., July 16, 2019 /PRNewswire/ -- Knowland, a hospitality industry leader in meetings market data and analytics for hotels, convention and visitor bureaus (CVBs), convention centers and other meeting venues, welcomes Kristi White as the new Vice President of Product Management. White will be responsible for the product vision and execution to meet the evolving needs of its customer base.
As a hospitality veteran by trade, with two decades of experience in the hotel and revenue management side of the industry, White has a pulse on the needs of hospitality group business and believes that Knowland offers a set of solutions that best addresses them.
"Knowland allowed me to peek under the hood at their product roadmap and I was impressed by their innovative solutions to support a Proactive Group Sales Strategy including flexible, cutting edge search technology that scores and ranks thousands of group opportunities in real time. No one is offering this solution in the market today," stated White.
Hotels are inundated with "perceived demand" from unqualified inbound leads, often referred to as "lead spam." They must respond to these leads as a matter of professional ethics. This often erodes the bottom line as the hotel wastes precious resources chasing business with limited chance of closing it. "Hotels that avoid an over-reliance on inbound group leads, which come at high financial costs, are the ones who will position themselves to be successful in all economic times. I share Knowland's belief that the industry needs to reclaim its proactive group sales mantle to capture group business proactively from those most likely to book with their property. That is a smart business strategy -- I can get behind that strategy," said White.
"Kristi has advised hundreds of hotels worldwide on improving their business strategy, hotel performance, and overall profitability. As a recognized expert in hospitality and a frequent speaker at industry conferences and universities, as well as a member of the Board of Directors for the HSMAI Revenue Management Special Interest Group, we are looking forward to her doing great things for the hospitality industry we serve including new product capabilities for CVBs and other event generators like event planners," said Robert Post, CEO of Knowland.
To learn more about Knowland and their suite of solutions that enable hotels to execute a Proactive Group Sales Strategy, please visit www.knowland.com today.
About Knowland
We believe that there is a better way to sell group business. Our suite of hospitality solutions harnesses the power of data and analytics to help our customers know their buyers and win in the group and meetings marketplace. With the industry's largest historical database of actualized events, we deliver insights that win more share, optimize revenue strategies, and accelerate sales cycles. That's the Knowland Advantage. See why thousands of customers trust Knowland to sell smarter and maximize their revenue. Knowland operates globally and is headquartered in Rosslyn, VA. To learn more about our suite of solutions, please visit www.knowland.com or call 202-312-5880.
Media Contact/Inquiries: Lisa Bonanno, 202-312-5880, [email protected]
SOURCE Knowland
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