Knowlera Media Partners with Destination DC to Produce and Distribute Premium Video City Guides

Oct 21, 2010, 14:22 ET from Knowlera Media

GREAT FALLS, Va., Oct. 21 /PRNewswire/ -- Knowlera Media, the leading creator of expert-driven, lifestyle-focused video content for Web and broadcast distribution, and Destination DC, the official convention and tourism corporation for the nation's capital, have joined forces to create a comprehensive series of ten destination videos on Washington, DC.

This series of videos will provide a broad range of tips and information for visitors to the nation's capital including overviews of the city, neighborhoods, lodging, restaurants, attractions, activities, shopping, nightlife, and more.  In addition to the ten city guides, hundreds of additional videos are being created to provide visitors with an in-depth look at individual must-see attractions, restaurants, hotels and shops. Designed to provide visitors and residents with all the information they need to plan a great day or vacation in the nation's capital, this one-of-a-kind video collection will reside on and be distributed through Knowlera Media's vast syndication network which includes both major portals and hundreds of topic-specific sites across the Web.  

For Knowlera Media, this project is one of many extensive collections of videos covering most of the major destinations in the US.

"Videos inspire travelers in a way that you cannot match in print media alone.  By tapping into Knowlera's media production expertise and powerful distribution network, we can serve up those compelling visuals and experiences to bigger audiences and to travelers that we may not be able to  connect with through traditional media channels, "  said Elliott Ferguson, President and CEO, Destination, DC.

"Working with Destination DC is a distinct advantage given their deep knowledge on everything that makes Washington, D.C. such a great place to visit," said Will Jerro, co-founder and COO, Knowlera Media. "They have their finger on the pulse of the city and their unique insight is invaluable given the comprehensive nature and scope of these videos."

Shooting in Washington, D.C. is already underway, with the full video series expected to be completed as soon as next month.

About Knowlera Media

Knowlera Media is the leading creator of professionally produced, lifestyle-focused video content for distribution via Web and broadcast television. Viewed by audiences numbering in the tens of millions each month, Knowlera's growing library of more than 12,000 high definition videos is distributed on multiple media platforms that include television programming, broadcast news, the popular destination site and a syndication network of hundreds of popular sites across the web.

About Destination DC

Destination DC, the lead destination marketing organization for the nation's capital, is a private, non-profit membership organization of more than 850 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities.

SOURCE Knowlera Media