KOCCA, Boasts Capacity of Korean Contents at the MIPCOM Opening Party
SEOUL, South Korea, Sept. 28 /PRNewswire/ -- Korean Creative Content Agency (Representative Jae Woong Lee, www.kocca.kr, KOCCA) stated that it will hold a Korean Contents Showcase at MIPCOM the world's leading entertainment content market, in Cannes, France on October 4.
The MIPCOM opening party is a networking party where around 3,000 MIPCOM buyers and sellers from countries around the world participate. KOCCA is proceeding with advertising Korean culture and excellent Korean programs through the Korean Contents Showcase ceremony.
KOCCA holds Korean contents advertising event under the title 'What's Wonder in Korea' in the opening party on October 4, and optimizes the release of Korean strategic contents towards potential buyers.
In the main hall where Korean singers mainly perform, Wonder Girls, the most internationally well known Korean singer group, are to show an exquisite performance to initiate of the opening ceremony. Wonder Girls is Korea's representative group consisting of 5 girls, and after ranked on the 76th in America's Billboard Chart Hot 100 with their debut song 'Nobody', their mini album '2DT' introduced this June also ranked 21st place in the Heatseekers Albums, the partial chart of the American Billboard. Wonder Girls are to step on the red carpet at the MIPCOM opening party with fabulous American actors this year.
An introducing corner of Korean strategic contents and advertising video clips are also provided in the main hall, and Korea's traditional food, 'Bulgogi' is also provided, for participants to experience the unique Korean taste.
In the Korean contents advertising room set apart from the main hall, Korean contents video clips will be played, advertising posters will be displayed and manufacturing companies & distributing companies of strategic contents will be present at the field, unfolding their promotion activities.
Especially, MBC drama's 'Dong-Yi' and SBS content hub's animation 'Scan2Go' will be played as the main strategic video clip contents representing Korea. It is expected to be largely greeted by participants.
Drama 'Dong-Yi' is the newest piece by Director Byung Hoon Lee, who previously gained worldwide reputation by introducing 'Jewel in the Palace'. Dong-Yi is a piece that has optimized the life turn-over of Suk Bin Choi, who was the lowest class-origined royal concubine of the 19th King Suk Jong and mother of the 21st King Young Jo. The growing process of her son King Young Jo was displayed on the scenes as well. It is currently being broadcasted in Korea with high popularity. The 'Scan2Go' of SBS contents hub is a story about the main character 'Sae Chan' and children, who hold a racing competition in space. It is an animation displaying children's challenge, expedition, growing scenes, etc.
President Jae Woong Lee of KOCCA stated that, "This ceremony focuses on advertising Korean contents to potential buyers," and that, "We expect to gain results of introducing the Korean culture, improving Korea's image as well."
Meanwhile, the KOCCA held MIPJunior exporting conference before the MIPCOM ceremony, progressed a business matching between internal corporations and global corporations, and installed Korea Pavilion at this ceremony as well. At the Korea Pavilion, Korean TV programs and animation will be introduced, focusing on displaying the excellence of Korean contents.
If you want to get some photos, please refer to following links
http://image2.aving.net/org/2010/09/20/20100920214243147.jpg
http://image2.aving.net/org/2010/09/20/20100920214247220.jpg
http://image2.aving.net/org/2010/09/20/20100920214254673.jpg
http://image2.aving.net/org/2010/09/20/20100920214258520.jpg
SOURCE KOCCA
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