ROCHESTER, N.Y., Dec. 18, 2012 /PRNewswire/ -- Ed Monahan, World Wide Strategy Director, Printing Solutions, Eastman Kodak Company, will continue to build his case that by embracing soft output, professional photographic labs will generate greater profits and sell more hard copy products. This vision and argument, which center on how a comprehensive offering of hard and soft copy more completely meets a consumer's needs, will comprise his keynote address at the 2013 DIMA and PSPA Conferences. Monahan will speak on Jan. 6, 2013 from 12:00pm - 1:30pm at the LVH (formerly known as the Las Vegas Hilton).
Monahan will tackle the critical issue of how advances in digital technologies and consumer behavior will shape the photographic industry, particularly the portraiture market. A long time proponent of studying how technologies have challenged and changed other industries, Monahan will offer ideas on how the professional photography market can develop and deliver a portfolio aimed at the evolving digital ecosystem and consumer cravings.
"Consumer behaviors are being influenced and shaped through experiences and economics in all industries – music, movies, television, computing, telecomm, publishing ...and even maps," said Monahan. "Today, the consumer mantra is 'More for Less.' They want to get more, more of the time, in more places, with less pain at a lower cost. They're willing to spend their hard earned dollars for those things that deliver this perceived value. The question is how do we deliver that value in the portraiture market."
Monahan and Kodak have identified three key capabilities desired by consumers when it comes to their photographs.
- Preserving milestone memories
- Producing their memories in story form
- Promoting their memories and stories by sharing with family and friends anywhere, anytime
Based on these findings, Monahan says to succeed, professional labs and photographers must complement hard copy with soft copy options to create a 'one stop' shopping/service experience and make it easy for the consumer to avail themselves of all these different things. By incorporating all of these elements into a "Collection," businesses will deliver three key desired elements:
- Memories: preserved in heirloom prints for prominent display in the home & office
- Stories: told in albums, books, calendars, cards, and more – anything that facilitates storytelling
- Socialization: shared via digital files and video through social media outlets, email, personal phone or tablet
DIMA/PSPA 2013 will take place Jan. 6-7, 2013 in Las Vegas, NV at the LVH, formerly known as the Las Vegas Hilton.
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