Komoona's Yield Optimization 'RTB Router' Helps Publishers to Better Monetize their Content in a Programmatic Buying Environment

TEL AVIV, Israel, June 5, 2015 /PRNewswire/ --

Let's be honest, digital publishers are hurting.

Agencies and advertisers are using the efficiencies made possible by advanced digital buying technology to reduce publisher revenue and margins.

To help level the playing field, Komoona provides publisher-side technology built to maximize publisher yield in today's programmatic buying environment.

Integrated with all major Supply-Side Platforms (SSPs) and Exchanges, Komoona's RTB Router is able to determine in real-time utilizing machine learning algorithms which buyer on what platform is offering the highest CPM, and then routes the impression to that bidder.

"Programmatic buyers are buying the exact same impressions via the different SSPs and exchanges at significantly different rates," said Komoona CEO and Co-Founder Yair Solomon.

"This happens for many reasons: the three main ones are the different competition levels on each Exchange OR SSP at any given moment, the different user data that flows through each and the optimization strategies that the platforms themselves apply on their own market place."

"Komoona's proprietary technology learns the behavior and patterns of the buyers and is therefore able to route each impression to the highest bidder across the landscape," added Yair Solomon.

Komoona was founded in 2010 by Yair Solomon, his brother Amiad (founder of Peer39) and Tzafrir Ben Ami. The company currently handles over 25 billion ad impressions every month for over 1,000 publishers.

Komoona's RTB Router supports display, mobile, and video advertising, in tandem with any existing publisher SSP relationships. The company works on a 'minimum floor price' model ensuring a win-win situation. Publishers integrate Komoona by adding a simple tag into their ad server.

"Some of the most significant journalism in America lives on pages monetized by Publir," said Anand Ramanujan, Co-Founder, Publir. "Our clients demand quality and Komoona's technology enables us to deliver quality CPMs - that can be 20 - 37% higher than the average market."

"As opposed to many programmatic trading platforms that cater to the needs of both publishers and advertisers, Komoona focuses strictly on the publisher. Now that we've proven the efficiency of our technology and value proposition to over one thousand publishers and over billions of monthly impressions, we're doubling down on our hiring of machine learning experts as well as sales and marketing reps across the world," said Yair Solomon.

About Komoona  

Komoona was founded in 2010 by Yair Solomon, his brother Amiad (founder of Peer39) and Tzafrir Ben Ami. The company's RTB Router currently handles over 25 billion ad impressions every month for over 1000 publishers. Komoona's R&D center is in Tel Aviv, Israel, with sales operations in New York, San Francisco and London.

For more information, please contact:
Uriah Av-Ron
PR for Komoona
http://www.komoona.com
e: [email protected]
t: +1(646)-755-6120

SOURCE Komoona