SEOUL, South Korea, Jan. 15, 2016 /PRNewswire/ -- Korean online specialty mall, ojane (www.ojane.co.kr), is continuing consistent growth by introducing K-style office wear to the global market.
ojane fully entered the global market by developing its English (en.ojane.co.kr), Chinese, (ojane.cn), and Japanese sites (ojane.jp) using the global e-commerce platform cafe24 (www.cafe24.com) in March 2014. The company has since continued to grow by way of its full-scale marketing activities.
"I was convinced that ojane's style would sell in the overseas market as K-fashion was drawing the eyes of the world following the popularity of the Korean Wave," explained C.E.O. Seo Young-woo. "As I expected, high-class and elegant style dresses and blouses have become quite popular among working women in their 20s and 30s."
The reason ojane can continue its winning streak in the global market is that they manage their shopping mall analytically and systematically with their fashion coordination system in particular playing a big part. C.E.O. Seo has analyzed the purchase patterns of customers since the foundation of the company and continuously provides all the gathered coordination information on the site.
"I have consistently analyzed what customers bought in every purchase and used the data to coordinate items that would go well with soon-to-be-launched products," clarified Seo. "Customers expressed higher satisfaction toward the styling, and the repurchase rate also increased. We will create a separate category suggesting ojane's unique styles to customers."
Another success factor has been the continuous creation of ojane's own exclusive and elegant styles through in-house production since the beginning of the business. In addition, ojane's style has recently become more recognized after sponsoring wardrobes for a number of TV presenters and TV drama cast members.
Seo went on to say, "We will improve the design of the website according to the culture or consumer preference in each country in the future, and start aggressive marketing activities. We will continue challenging ourselves until ojane becomes the world's most recognized fashion brand."