Korean Online Fashion Mall HOTPING Enjoys Growth in International Markets

Jan 22, 2016, 09:00 ET from HOTPING

SEOUL, South Korea, Jan. 22, 2016 /PRNewswire/ -- Korean women's clothing specialty mall HOTPING (www.hotping.co.kr) entered the global market in July 2015 and has made remarkable progress in the six months since, with monthly sales made to customers outside Korea surpassing the 100 million won mark and accounting for 10% of total sales.

"We believed that winning new markets quickly would secure future competitiveness after we started up in 2014 and we launched the English (en.hotping.co.kr), Chinese (cn.hotping.co.kr), and Japanese (jp.hotping.co.kr) versions of our online mall through the global e-commerce platform of cafe24 (www.cafe24.com)," explained CEO Kim Yeo-jin. She also added, "We received orders from international customers even when we had the Korean site only, which also quickened our entry into the global market."

Established in 2014, HOTPING is a Korean women's clothing specialty mall that carries trendy products popular in the world of fashion. Like its name suggests, HOTPING is a portmanteau word mixing hot trend and lovely pink. Another notable characteristic is that HOTPING satisfies customers of various body types since it carries sizes from 44 (equivalent to XS in the United States) to 105 (equivalent to XXL) for most of its products.

As a result of the company's continued sponsorship of the wardrobes used by Korean costume dramas, HOTPING has been enjoying great brand awareness particularly in countries swept by the Hallyu, or Korean Wave, notably the U.S., China, and Japan. In addition, as it carries a number of elegant and exclusive clothing lines, news anchors have also been inquiring about sponsorship.

HOTPING is also winning immense popularity with its line of Magic Pantshighly elasticated pants that can be worn comfortably at all times. Magic Pants have elicited a positive response among customers globally as a result of a fun marketing campaign that sees dancers posing in a number of positions that highlight their extreme elasticity.

CEO Kim went on to say, "We will continue to make efforts to win new markets and will also continue offering beautiful clothes to our customers at reasonable prices like we do now."