SEOUL, South Korea, Jan. 29, 2016 /PRNewswire/ -- A Korean online specialty mall, SOCKSTAZ (www.sockstaz.com), is winning great popularity in the global market with socks, which are now essential fashion items.
It also launched its English site, en.sockstaz.com, through cafe24 (www.cafe24.com), the global e-commerce platform, once it started to export to America and began to sell its products to consumers in many different countries, such as Canada and Australia.
SOCKSTAZ has been able to maintain consistent growth since it started out in 2011 with one single item, socks. It has gained customers' steadily incerasing satisfaction towards quality and the design of its products by understanding their needs.
"Socks had been defined simply by their thickness, but now they are defined by detailed elements such as material and design," explained CEO Sung Tae-min, 32. "We win customers' approval by improving the quality up to customers' demand while following fashion trends."
The in-house production system, which began in the early stages of the business as an effort to establish brand awareness, is also another competitive strength of SOCKSTAZ. It has launched 2 brands so far, both of them accounting for over 80% of total sales, building a reputation for the brand's quality and design at the same time. It has recently participated in design festivals as well, to exhibit its products with the works of designers from various fields.
Various "emotional" or "sentimental" marketing strategies of SOCKSTAZ are increasing customers' repurchase rate. The Embroidery Service, which embroiders any phrases customers want on the socks, was started 2 years ago and has already become a popular service that over 20% of all customers use. The Fragrance Delivery Service, which adds a seasonal fragrance of choice to the product before shipping, is also winning favorable feedback from customers.
CEO Sung went on to say, "We wish to understand the needs of customers in each country and present SOCKSTAZ socks to customers around the world. We will make efforts to expand our sales channels further to become a global brand."