Korilla BBQ Goes Brick-and-Mortar - With a 'Colossal' Tiger-Striped Storefront
NEW YORK, Oct. 23, 2014 /PRNewswire/ -- While Korilla BBQ's pioneering take on Korean food has led to its success in the competitive world of food trucks, the Korilla truck now ventures to spark a new revolution with the opening of its first brick-and-mortar store on Friday October 24th. Located at 23 Third Avenue just off St. Mark's Place, Korilla BBQ's first storefront location will greet the city with a tiger-striped Sky High Mural by Colossal Media that spans across the entire front facade of the building.
Founded by Columbia University-graduate Eddie Song, Korilla BBQ grew from being a popular New York City food truck to becoming a nationally recognized brand with its leading participation in the Food Network's "The Great Food Truck Race."
Korilla BBQ food truck's move from street to storefront is a much anticipated one. After achieving great success in promoting Korean food in New York City with its mobile vehicles, Korilla BBQ now goes brick-and-mortar. Beginning with its first location in the East Village, Korilla is preparing the launching of three additional stores in the Upper East Side, Financial District, and Brooklyn.
Korilla's signature Korean dishes will now be served fresher than ever from a set location, with food being made to order from a full kitchen, eliminating the various worries that come with operating from a truck. For Korilla, this means no more running out of pre-prepared ingredients, and for customers and loyal followers, this means always having access to Korilla without tracking down its trucks every day.
The new Korilla on Third Avenue will bring flavors as bold as its stripes, while establishing itself amidst the bustle of the East Village. Rain or shine, regardless of the unpredictable, sometimes crazy weather in New York City, Korilla trucks boast long lines wherever they pull up for the day. As customers line up for lunch in anticipation of Bulgogi wraps and Chosun bowls, Korilla not only fills their stomachs, but also fills what has been missing in their lives—Korean food. Furthermore, New Yorkers can now find a peace of mind with stable access to Korilla BBQ all day, every day.
About Korilla BBQ
Korilla BBQ was founded in 2010 by Queens-born New York native Eddie Song and a rhetorical question that became the foundation for his outrageously successful business, "Who doesn't love Korean BBQ?" In addition to its food trucks, Korilla is stepping up its game with the opening of its premier restaurant at 23 Third Avenue in East Village, Manhattan. Making Korean cuisine more available, accessible, and affordable to many, Korilla food trucks have introduced an innovative take on Korean food—with menu items including taco- and burrito-style wraps infused with Korean flavors— while it works to fulfill its original goal of sharing the goodness of Korean food and culture in New York City.
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SOURCE Korilla BBQ
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