Kornit-Digital and Fruit of the Loom Form Strategic Partnership

The two industry leaders have joined forces to promote the latest in decorating technology and garment print performance

Mar 08, 2011, 09:00 ET from Kornit Digital Ltd.

ROSH-HA'AYIN, Israel, March 8, 2011 /PRNewswire/ -- Kornit Digital, the world leader of industrial & commercial digital printing for the garment decorating industry and Fruit of the Loom, the leading international, vertically integrated basic apparel company, recently exhibited at the Imprinted Sportswear show and invited attendees to experience the world of on-demand printing by enabling them to create their own shirt design via an interactive kiosk and then watch the live printing demonstration utilizing Fruit of the Loom's T-Shirt and Kornit's printers.

Printers today are looking for faster, more profitable solutions for cost-effective production and the entire industry is witnessing how the Direct-On-Garment market is growing. This partnership enables the printers to achieve their goals by combining the highest technology of Kornit's machines, their printing capabilities, patent ink and the quality of Fruit of the Loom's new Garment Dyed T-Shirt.

The ISS attendees enjoyed the experience and the revolution Kornit and Fruit of the Loom have created with the interactive Direct-On-Garment printing demonstration, showcasing how even photo-realistic designs can be printed easily and affordably.

Fruit of the Loom's new Garment Dyed T-Shirt is made with a fine-gauge yarn and tight stitch density that produces an exceptional print surface and super soft touch – an ideal surface for digital printing.

Fruit of the Loom and Kornit Digital will showcase again at the following events:

NBM Show Indianapolis, June 9-11

ASI Show Chicago, July 19-21

ISS Ft. Worth, Sept 29 - Oct 1

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About Kornit Digital

Kornit Digital is a dynamic, leading edge company that develops, manufactures and markets state-of-the-art solutions for the textile industry. Founded in 2003, Kornit Digital is a privately held and venture-backed company with offices in the United States, Asia, Europe and Israel, that operates a wide marketing and support network around the world. With a globally installed base, Kornit Digital is dedicated to providing its customers with cutting-edge solutions that assure high-quality, innovative and profitable results.

About Fruit of the Loom

Fruit of the Loom is a leading international, vertically integrated basic apparel company, emphasizing branded products for consumers of all ages.  The Company is one of the world's largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the Activewear industry, Casualwear and Childrenswear.  An independent, wholly owned subsidiary of Berkshire Hathaway, Inc. (NYSE: BRK.A; BRK.B), the Company sells its products principally under the FRUIT OF THE LOOM® and BVD® brands.  For more information about the Company and its products, visit http://www.fruit.com


Kornit Digital

Orit Sharon

Marketing Communications Manager

Kornit Digital

P: +972-3-9085800

Email: orits@kornit.co.il

SOURCE Kornit Digital Ltd.