SAN FRANCISCO, Jan. 28, 2015 /PRNewswire/ -- Lilah Koski, CEO of Koski Research, today announced the appointment of Jason Jacobson as Research Director.
As Research Director, Jason will oversee the firm's research process including proposal and project design, coordination and delivery; budget tracking, and quality control including preparing questionnaires, managing data collection and processing, analysis and deliverables to ensure quality throughout the project cycle.
Prior to joining Koski Research, Jason served as Director of Research at AnswerLab; Vice President at Millward Brown; and Vice President, Director of Methods and Analytics at Q&A Research.
He holds almost 20 years of experience conducting research studies for many major Fortune 100 firms and has extensive automotive, financial services, technology, CPG, and gaming experience across a broad range of objectives and methodologies.
"I am pleased to add Jason's expertise in quantitative research methods including brand tracking, copy testing, choice analytics, segmentation, and driver analysis in support of our client projects," said Koski.
Jason holds his Doctorate in Consumer Behavior Theory with an emphasis in Branding, along with a Masters of Management with an emphasis in Marketing and Quantitative Analysis.
About Koski Research
Koski Research excels in creating customized research solutions that answer our clients' most complex business questions. Answers to these questions spark customer engagement, result in national media coverage and drive business growth.
The author of the Koski Research Engagement IQ, our own measurement system that assesses the public's sentiment of a company based on key social behaviors, we are focused on helping clients use research to drive customer engagement.
Koski Research's client list includes Fortune 1000 companies. The research we have conducted for our clients has been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today in addition to other business and non-traditional media such as Mashable, TechCrunch and GeekWire.
With offices in San Francisco, California and Stamford, Connecticut, Koski Research's networked team of seasoned researchers serves clients throughout the United States. To learn more, visit KoskiResearch.com.
Contact: Lilah Koski, CEO, Koski Research - email@example.com / 415.334.3400
SOURCE Koski Research, Inc.