NEW YORK, Aug. 10, 2011 /PRNewswire/ -- KPMG LLP, the U.S. audit, tax and advisory firm, announced today the release of the KPMG GO app for iPhone® and iPad®, designed to provide tips and information to help college students in every major launch their job search in today's competitive employment environment.
Available for download in the Apple iTunes Store, KPMG's new application delivers fresh videos, articles, blog posts, Q&As, and branding tips from its partners as well as its professionals in HR and campus recruiting.
"Today's students face a very competitive market and need every advantage to make a good impression and secure that first job," said Blane Ruschak, KPMG's executive director of university relations and recruiting. "We are excited to offer a resource that provides helpful and practical advice to young adults entering the job market."
Features of the KPMG Campus Recruiting iPhone/iPad application include:
- Professional advice on how to craft a polished and impactful resume.
- Sample interview questions and tips covering topics such as attire, etiquette, and overcoming nerves.
- Guidelines on use of social media in a professional landscape, including how to keep your reputation safe and use social media to build your brand.
The application also includes informative articles written by recruiters, interns, and KPMG partners on topics, including networking through social media, personal branding, professional communication, and career success.
Stacy Sturgeon, KPMG's national managing partner of university relations and recruiting, said, "The KPMG GO application should have broad appeal. It is intentionally designed to benefit students of every major by providing insights and tools that will help them take the first important steps in building a successful career."
According to Sturgeon, the KPMG GO iPhone/iPad application enhances KPMG's campus platform, enabling the firm to further brand itself with today's students by showing them how they can further brand themselves.
"We want students to easily and quickly access us whenever and wherever they'd like," said Sturgeon. "Our KPMG Campus Recruiting Web site is always up-to-date and enriched with content. We also offer a YouTube channel, Twitter feed, a student-oriented magazine, and we are in the process of creating a new Facebook page. We make a strong effort each year to increase campus visits, pursuing an ongoing dialogue that helps students fully understand the world of accounting – and that allows KPMG to better appreciate how they view our firm and the profession."
KPMG's Campus Recruiting Web site offers information on careers with the firm, internships, global rotations, among other opportunities, and a Branding U toolkit on how to "stand out" in establishing and moving one's career along.
About KPMG LLP
KPMG LLP, the audit, tax and advisory firm (www.us.kpmg.com), is the U.S. member firm of KPMG International Cooperative ("KPMG International"). KPMG International's member firms have 138,000 professionals, including more than 7,900 partners, in 150 countries.
Contact: Megan Dubrowski
SOURCE KPMG LLP