KRAFT FOODS MAKES EASTER EGG-SPECIALLY DELICIOUS WITH WORLD'S FAVORITE CHOCOLATE BRANDS

NORTHFIELD, Ill., April 21, 2011 /PRNewswire/ -- Kraft Foods, a global chocolate leader, is gearing up for Easter in dozens of markets around the world.  While the company has been in the chocolate Easter egg business for decades with global icons like Milka and Lacta chocolates, the addition of Cadbury chocolates sweetens this year's Easter offerings.

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"As a global leader in chocolate, no one can make Easter more delicious than we can," said Tim Cofer, Senior Vice President, Chocolate Global Category Team, Kraft Foods.  "Our thousands of chocolatiers around the globe are keeping things hopping this Easter with their imaginative Easter innovations -- from spoonable Milka chocolate eggs in Austria to a Lacta chocolate egg frenzy in Brazil to gooey dares with Cadbury Creme Eggs in the UK."

Here's a taste of what Kraft Foods is serving up this Easter across the world.    

No Small Plans in Brazil

Kraft Foods does Easter big in Brazil, where Lacta chocolate eggs are the main attraction.  Last year the company sold 23 million giant eggs.  Planning and preparation start more than 18 months before the holiday to meet massive production goals.  To prepare, the company's merchandising and sales teams participated in intense training in January in Atibaia, Sao Paulo, as part of the company's annual Easter convention.

Consumers Get 'Gooey' in the UK and Ireland

Cadbury Creme Egg fans in the United Kingdom and Ireland are causing all sorts of messy mayhem this Easter season – like cracking open creme eggs on their noses and then trying to lick off the gooey filling.  It's all part of this year's Cadbury Creme Egg campaign "Goo Dares Wins" to find the ultimate goo-getter.  The campaign runs locally through April 24, and encourages consumers to do fun dares to earn points for their team, Spots or Stripes, and register them on http://www.cremeegg.com.  

Defying the Conventional Calendar in Austria

With a bit of imagination and creative use of the calendar, the company extended the Easter season in Austria this year, declaring February through April as "Milka Spoonable Egg-Time."  Austrians adore the company's chocolate spoonable eggs that come in a four-pack equipped with two spoons for eating the milk-cream, just like a breakfast egg.  

Canadians Put All Their Eggs in One Basket

When it comes to chocolate eggs, Canadians clamor for Cadbury Creme Eggs – the No. 1 brand at Easter.  This year, the company is making Easter even more exciting with the launch of a new outrageous sport – "Cad-apulting!"  Canadians can practice flinging and splattering Cadbury Creme Egg goo virtually anywhere in the world at www.returnofthegoo.ca.  

Sweden and Finland Spice Up Easter

In Finland and Sweden, Kraft Foods is introducing unique filling flavors for its Marabou Premium dark chocolate eggs – including lemon and ginger, and chocolate truffle.  Swedish consumers can indulge in a limited Easter edition of Toblerone chocolates in a fun package with pop-up bunnies running across the top.  

Spoonable Eggs Stir Things Up in Germany

Milka "Schmunzelhase," or Smiling Bunny, brings joy to Easter in Germany. Milka Spoonable Eggs also are a treasured treat that get's consumers spooning up the fluffy milk-creme out of the tasty chocolate egg.

Italy Unwraps Eggs to Win

In Italy, Milka chocolate eggs hide inside new packaging featuring a lavender alpine mountain peak.  The new wrapping invites consumers to send a text message with the instant win code found inside the egg for a chance to win a Nintendo Wii game console.

Consumers "Down Under" Love Easter Chocolate

Australians love their chocolate, making Australia one of the company's largest chocolate markets.  And their neighbouring New Zealanders can't get enough chocolate eggs at Easter time.  In 2010, the company sold almost 4 million Cadbury Creme Eggs – about one egg for each consumer in New Zealand.  For the first time this Easter, New Zealanders will be able to enjoy a Fairtrade-Certified Cadbury Dairy Milk hollow egg. 

Norwegian Consumers Hatch Plan for More Freia Eggs

What started as a seasonal novelty in 2002 has become quite the craze in Norway – where about 5 million Norwegians enjoy Freia Easter Eggs.  And they're clamoring for more.  About 170,000 consumers are using Facebook to request that the company expand its four-pack cartons to include more eggs … and carry them year-round.  

Magical Bunnies Offer Burst of Fun in South Africa  

A tasty little secret is hidden inside Cadbury Magical Bunnies in South Africa – as the candy pops upon first bite.  Colorful Cadbury Hunting Eggs baskets – a box shaped like a basket with a handle – make the popular tradition of Easter egg hunting fun and easy.  On the basket are cardboard sign posts that parents can use to mark their treasure hunt trails.

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

- make today delicious -

SOURCE Kraft Foods