KRAFT FOODS PUBLISHES COMPANY'S FIRST BRANDED EBOOK

GLENVIEW, Ill., Dec. 10, 2010 /PRNewswire/ -- Kraft Foods and skyrockit, a full service mobile entertainment agency, have joined together to produce Kraft Foods' first eBook. "Spread a Little Joy" is available today in Apple's AppStore, http://bit.ly/h4V99P, and at Amazon.com for $9.99.

(Logo:  http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

The "Spread a Little Joy" eBook contains a compilation of creative and delicious recipes featuring Kraft Foods' popular PHILADELPHIA cream cheese. Culinary fans can wow their families and friends with over 70 recipes, including appetizers, entrees, sides and desserts made with PHILADELPHIA cream cheese – all available in the form of an aesthetic, easy-to-use eBook.

"We know our consumers are constantly on the lookout for new food ideas, and we thought a cookbook would be the perfect way to demonstrate how delicious and versatile Philly can be as a rich and creamy cooking ingredient," said Adam Butler, Brand Manager PHILADELPHIA cream cheese, Kraft Foods. "skyrockit's team understood our goals and was able to bring this unique branded mobile experience to life very easily through their intuitive platform."

Today's launch marks the first branded eBook built on skyrockit's turnkey platform solution. skyrockit enables rapid conversion of multiple digital file formats into eBooks in as little as one to two weeks, and has plans to further enhance the eBook experience by implementing additional interactive features including exclusive content and social media.

"We are at a fascinating juncture in advertising where brands can now cost effectively create their own media properties and offer them directly to end consumers," said Jon Vlassopulos, CEO, skyrockit. "We are focused on facilitating this change and are delighted to be working with Kraft Foods on this exciting new mobile initiative, and to have them as our first eBook partner."

Kraft Foods saw success last fall when it introduced a premium branded iFood Assistant app, changing the perception that brands can only succeed with free mobile content. The iFood Assistant was then followed by Big Fork Little Fork, Kraft Foods' first iPad app. Kraft Foods strikes again, this time with the help of skyrockit to create an eBook experience for cream cheese lovers.

About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About skyrockit, a Bellrock Media Company

skyrockit is an award-winning full-service mobile entertainment agency designed to help brands, media companies and technology companies leverage mobile in exciting ways through the creation of innovative products, new services and compelling marketing campaigns. Connecting brands with consumers through engaging experiences, skyrockit draws upon its relationships with Hollywood, Madison Avenue and Silicon Valley to spawn massively popular initiatives for major brands, record labels, and studios. Over the past eight years, the company's initiatives have resulted in more than $250m in revenue for its partners and over 100 million pieces of content enjoyed worldwide. Headquartered in San Francisco, CA, skyrockit is a subsidiary of Japan's leading branded entertainment shop, Bellrock Media, with principle backing from Yoshimoto Kogyo, the number one entertainment company in Japan, and Intel capital.

SOURCE Kraft Foods