KRIS Wine Supports Arts Education in K-12 Schools

National 'Art of Education' Program to Raise $25,000

Mar 29, 2010, 14:00 ET from KRIS Wine

NEW YORK, March 29 /PRNewswire/ -- This spring, consumers can support arts education programs in America's K-12 schools as they enjoy one of America's fastest growing Italian wines, KRIS Pinot Grigio. As part of its "Art of Education" program from March through June, KRIS will donate 25 cents of each bottle sold for a total of $25,000 to national and local organizations committed to improving academic achievement through quality arts education.

KRIS will work with its national partner, Americans for the Arts, as well as several regional partners to channel its donation to schools around the country.  Regional partners include Arts Horizons in New Jersey, Arts Learning of Massachusetts, Chicago Arts Partnerships in Education, and The Center for Arts Education in New York City. Donations nationwide will help implement programs that engage students in hands-on arts education activities, including workshops with teaching artists, educational trips to local art institutions, and integrated arts curricula.

"The benefits of arts education are well documented and far-reaching. Children who engage in arts programs are proven to be more literate, exhibit better school attendance, and achieve higher grades in all subjects," said Robert L. Lynch, President and CEO of Americans for the Arts.  "We are grateful to have a partner such as KRIS Wine that understands the important role art plays in our lives and the welfare of our communities."

KRIS winemaker and seven-time Gambero Rosso "Tre Bicchieri" award winner, Franz Haas, is passionate about the arts.  Haas not only considers winemaking an art in itself, but also brings art to the exterior of his wines with labels designed by Italian artist and long-time family friend, Riccardo Schweizer (1925-2004). Schweizer, who studied under Pablo Picasso and Joan Miro, showcases his modern, expressive style in the unique and timeless KRIS labels.

"We are very excited to support the advancement of arts education programs for young people," said Haas. "As our family has created hand-crafted wines for seven generations, we understand and appreciate the importance of artistic production in determining the ultimate character of our wines."

Awareness for KRIS Wine's "Art of Education" program will be generated through bottle neck tags, free on-bottle artist-designed magnets, shelf talkers and header cards at wine retail locations around the country.  For more information, visit

About Americans for the Arts

Celebrating its 50th anniversary, Americans for the Arts is the leading nonprofit organization for advancing the arts in America. With offices in Washington, DC and New York City, Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. For more information, please visit

About KRIS Wine

Handcrafted in Alto Adige using grapes sourced from Italy's most exciting growing regions, KRIS is a product of seventh generation winemaker Franz Haas and his wife, Maria Luisa Manna Haas. In KRIS, Franz and Maria have combined their expertise and passions to develop a series of contemporary expressions of classic varietal wines reflective of the unique personality of Northeast Italy. For more information, please visit