Krochet Kids intl. to Let Shoppers Name Their Price on November 19
What is the value of knowing who makes your clothing? A non-profit finds out.
COSTA MESA, Calif., Nov. 17, 2014 /PRNewswire/ -- Krochet Kids intl. (KK intl.), a non-profit organization and apparel brand that empowers women through a unique impact model, announced today that online shoppers will be able to name their price when they visit www.knowwhomadeit.org on November 19. Under the call to action, "Name Your Price, Define Your Impact", KK intl. aims to discover how shoppers value a product when they can know who made it and how the purchase impacts the person's life.
KK intl. empowers women in Uganda and Peru to rise above poverty by a unique three-part model that creates sustainable and individualized impact. An innovative non-profit, KK intl. generates 86% of revenue through product sales and quantifies the impact by measuring 45 data points per woman per month to track the economic, physical, psychological, intellectual, social and spiritual impact of the program. In 2013, KK intl. contributed $2,198,123 and 10,560 one-on-one counseling hours towards empowering over 180 women and their families. Products are sold at retailers such as Urban Outfitters, Whole Foods, and Zumiez.
Every product KK intl. sells is hand-signed by the woman who made it, and shoppers can read about each woman's story and aspirations on KK intl.'s website (http://www.krochetkids.org/what-we-do/meet-the-ladies/). "Name Your Price, Define Your Impact" is a part of larger holiday campaign called #KnowWhoMadeIt and it is designed to see what this transparency is worth to shoppers.
"'Name Your Price' is a social experiment in every sense," said Kohl Crecelius, co-founder and CEO of KK intl. "Program participants at KK intl. hand-sign every product they make because we believe it speaks to the quality, uniqueness and impact of each product. This is of paramount importance to our brand and the impact we create in the developing world, but we are excited to see what it truly means to our customers on November 19th."
Starting on November 19th at 9 am PST, KK intl. customers will be able to purchase a wide selection of men's and women's headwear, apparel, bags and accessories at a price they choose. The window will last for 24 hours.
"We're willing to be vulnerable because we believe it can start a powerful conversation," added Crecelius. "The next wave of social entrepreneurship is going to be about incorporating impact at every stage in the process. We have chosen to lead with impact by working with individuals living in highly impoverished communities to make our products. Their signature on the products provides transparency that is unparalleled by others in our industry. We are proud of these women, and we hope our customers more clearly understand their role in empowering these individuals."
Shoppers can follow the action and share their thoughts on social media with #KnowWhoMadeIt.
To learn more about Krochet Kids intl., visit www.krochetkids.org.
About KK intl.
Krochet Kids intl. (KK intl.) empowers people to rise above poverty by providing jobs, mentorship, and educational programs to women in Uganda and Peru. Participants create products that are sold in the U.S., Canada and Japan. The revenue is invested directly back into KK intl. empowerment programs. The organization's goal is to equip people living in poverty with the tools and resources needed to change their circumstances forever. KK intl. is a registered 501(c)3 non-profit organization based in Costa Mesa, California.
SOURCE Krochet Kids intl.
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