Aug 19, 2019, 07:30 ET
CINCINNATI and DEERFIELD, Ill., Aug. 19, 2019 /PRNewswire/ -- Building on an exploratory pilot launched in October 2018, The Kroger Co. and Walgreens today announced the introduction of a new test area for the retailers, featuring the expansion of Kroger Express and Kroger Pickup at select Walgreens stores as well as the launch of Walgreens' owned-brand health and beauty products in 17 Kroger stores in Knoxville, Tennessee.
Starting this fall, 35 Walgreens stores in the area will feature a curated selection of Kroger's popular Our Brands products like Simple Truth®, America's largest natural and organic brand, and national brand products. The assortment will vary by store and can include fresh meat, produce and dairy, frozen foods, shelf-stable products and Home Chef meal solutions to provide customers with a fill-in grocery shopping experience. Most locations will feature a full Kroger Express assortment, with up to 2,700 products, and other stores, on average, will offer 2,300 products.
Most of the Walgreens pilot stores will also provide customers with the convenience of Kroger Pickup, enabling shoppers to place a digital order on kroger.com or through the Kroger app for curbside pickup at a participating location.
The Knoxville expansion will also pilot a curated selection of Walgreens' owned-brand health and beauty products in 17 Kroger stores, also debuting in the fall. The destination will feature several categories, including beauty, personal care, over-the-counter medications and wellness. Walgreens Boots Alliance brands No7® and Soap & Glory® will also be a part of the assortment.
"We continue to redefine the grocery customer experience and partner for customer value through our Restock Kroger transformation plan. Our growing relationship with Walgreens is just one more way Kroger is making life easier and better for even more customers – because everyone deserves to have affordable, easy-to-enjoy, fresh food," said Jeff Talbot, Kroger's vice president of new business development. "Expanding our pilot to Knoxville demonstrates the ongoing success and future potential of bringing together the best of Kroger's food authority with Walgreens' global expertise in health and beauty."
"Walgreens customers have responded very favorably to the Kroger Express pilot in Northern Kentucky. As a result, we're exploring more ways to offer customers an enhanced, more convenient shopping experience," said Richard Ashworth, Walgreens president of operations. "Working with Kroger, we're continuing to re-invent our customer offer to meet shoppers' evolving needs, which includes offering private-label grocery and health products at a great value, through an integrated omnichannel experience."
Launching the original pilot last year in Northern Kentucky allowed Kroger and Walgreens to test-and-learn in a retail setting and source customer feedback and insights, allowing the companies to create a more informed expansion decision. The pilot in Knoxville is a continuation of the test-and-learn approach, and both retailers will continue to assess customer response.
For photography and video of a Kroger Express and renderings of the Walgreens experience at Kroger, visit here.
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: to Feed the Human Spirit™. We are nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and 2,761 retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.
Walgreens (walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. Approximately 8 million customers interact with Walgreens in stores and online each day, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. As of August 31, 2018, Walgreens operates 9,560 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
SOURCE The Kroger Co.
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