Kruger Products and Earth Day Canada Partner to Provide Canadians with Practical Sustainability Solutions

Mar 29, 2012, 11:23 ET from Kruger Products L.P.

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Kruger Products is proud to work with a partner that is such a powerful catalyst for effecting positive and lasting change for the environment

MISSISSAUGA, ON, March 29, 2012 /PRNewswire/ - Kruger Products and Earth Day Canada have united to work with the "Prosumer", the well-informed consumer who is concerned with how their purchasing choices affect their environment and health, to protect our surrounding communities and bring about meaningful change. Prosumers are part of an evolving social awakening. They are concerned about making responsible decisions and actively look for ways to do so. Prosumers want to be educated so they can take practical steps to help protect the environment for their families' and communities' future.

While most consumers are overwhelmed with what constitutes a green product or what sustainable actions are easy to integrate into their everyday life, Prosumers are proactively taking action with practical, everyday solutions. These solutions include now ubiquitous activities like recycling and turning off the lights when leaving a room, as well as the less obvious decisions, such as considering the source of the fibre in paper products or animal welfare conditions of meat products. The Prosumer opts for practical solutions, such as purchasing 100 per cent recycled paper products, like the EnviroCare portfolio products, including SpongeTowels EnviroCare, Scotties EnviroCare, Purex EnviroCare and Cashmere EnviroCare, because they know that they are doing something good for the environment without compromising on product quality or performance.

"Dedicated and passionate partners like Kruger Products allow us to reach a huge number of Canadians with these important messages," said Jed Goldberg, President, Earth Day Canada. "At its essence, we want Canadians to be well-informed about the products they purchase and how those purchasing decisions impact the environment and the health of their families and communities. We are proud to work with Kruger Products in sharing this message with all Canadians."

"We believe that Canadians want to do their part to protect the environment, but there is a lot of confusion out there," said Steven Sage, Corporate Director, Sustainability & Innovation, Kruger Products. "Our partnership with EDC is another step forward along our sustainability journey and represents a great opportunity to cut through the clutter of "green" messages and to provide value and insight."

Kruger Products is Canada's leading manufacturer of quality tissue products for the consumer and away-from-home markets. The Earth Day Canada logo will be associated with the EnviroCare portfolio of products, Canada's first line of premium tissue and paper products made from 100 per cent recycled fibre. Making the switch to responsibly produced products, like the EnviroCare paper products, is a practical action the Prosumer can take to help preserve our environment. For more information on the EnviroCare brand, visit

This partnership is a new extension of Kruger Products' Sustainability 2015 initiative, which was launched in 2010 as the company's five-year sustainable development plan to reduce its impact on the environment. Working with Earth Day Canada is another demonstration of Kruger Products' commitment to leading industry towards a sustainable future and exemplifies how business can make a profound impact on the environment and in the lives of stakeholders.

For more information on Kruger Products' Sustainability 2015 initiative and how you can become a Prosumer making practical decisions that are part of the sustainability solution, visit

About Kruger Products L.P.
Kruger Products is Canada's leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, SpongeTowels, Scotties and White Swan, as well as away-from-home products for industrial and commercial use across Canada.  Sustainability 2015 is Kruger Products' ambitious five-year plan aimed at reducing the company's environmental footprint. The company has set quantifiable targets for improving its environmental performance and is focusing on the use of innovative technologies. Kruger Products is the first Canadian tissue manufacturer to earn Forest Stewardship Council® certification for consumer and away-from-home tissue products and currently has one of North America's largest portfolios of FSC® and EcoLogo certified products. For more information, visit

About Earth Day Canada
Earth Day Canada (EDC), a national environmental charity founded in 1990, provides Canadians with the practical knowledge and tools they need to lessen their impact on the environment. In 2004 it was recognized as the top environmental education organization in North America, for its innovative year-round programs and educational resources, by the Washington-based North American Association for Environmental Education, the world's largest association of environmental educators. In 2008 it was chosen as Canada's "Outstanding Non-profit Organization" by the Canadian Network for Environmental Education and Communication. EDC regularly partners with thousands of organizations in all parts of Canada.

SOURCE Kruger Products L.P.