ATLANTA, Oct. 12, 2011 /PRNewswire/ -- Kudzu.com, the site that helps homeowners plan projects, solve problems and find highly rated contractors, took home silver in the business and consumer services category during the DMA International ECHO Awards competition.
Kudzu.com's award-winning campaign titled Operation Dollhouse was a strategic direct mail program that targeted key marketing executives. The personalized campaign generated a 40 percent response rate among recipients, which is 700 percent higher than the average 5 percent response rate for similar campaigns.
"Winning such a prestigious award is a monumental accomplishment that says a lot about the caliber of work our team is producing and the dynamic results we strive to create," said Rhonda Hills, Kudzu.com vice president and chief marketing officer. "The ECHO Awards honor only the best of the best, and it is extremely gratifying to have Kudzu.com recognized alongside some of the largest, most recognized brands in the world."
AT&T, FedEx and Royal Mail took home gold in the business and consumer services category. Kudzu.com was joined by Yellow Pages with a silver award, and BMF and Falck Danmark A/S were awarded bronze ECHO awards for their campaigns.
The ECHO Awards are an international competition that honors the world's best direct marketing campaigns. ECHO Award entries are judged based on overall creative concept, marketing strategy and results. The competition includes 12 categories, and winning entries receive either a gold, silver or bronze award for their extraordinary campaigns.
The international competition began in 1929 and is the longest established awards program that honors excellence in the direct marketing field. The ECHO Awards are entered by more than 1,000 marketers and agencies each year.
Kudzu.com helps homeowners plan projects, solve problems and choose highly rated contractors in their area. Kudzu.com features expert videos, contractor profiles, consumer reviews and 30,500 money-saving deals for homeowners in every major U.S. city. Kudzu.com is distributed on more than 100 major media websites including HGTV.com and DIYnetwork.com. Kudzu.com is owned by Cox Search Inc., a subsidiary of Cox Enterprises, a leading communications, media and automotive services company. Cox's businesses include Cox Communications, Manheim, AutoTrader.com and Cox Media Group. For more information, please visit Kudzu.com.