KURE Corp. Appoints Jonathan Benjamin As CEO of Its KURE Franchise Division
Franchise Veteran Will Oversee Global Growth and Positioning of Leading Vaporium & Lounge Retailer
Jun 18, 2015, 02:41 ET
CHARLOTTE, N.C., June 18, 2015 /PRNewswire/ -- KURE Franchise, LLC, a wholly owned subsidiary of KURE Corp., and one of the fastest growing companies in the premium juice and vaporium category, has named Jonathan Benjamin its new Chief Executive Officer. Mr. Benjamin will lead KURE's aggressive franchise retail store expansion throughout the United States and internationally as the KURE brand continues to set the standard in the vaping industry.
Benjamin's hiring comes just weeks after KURE Corp. announced the completion of $4.7 million in capital financing from institutional and accredited investors to help fund KURE's retail store expansion in the United States. The expansion will be accomplished primarily through franchising and a campaign will soon be under way to attract franchise candidates nationwide.
With a proven track record of more than 20 years of exceptional leadership experience, Benjamin most recently held the title of Chief Development Officer at Huddle House, where he led a national development campaign for the iconic full-service family restaurant chain, reversing its previous decline in image and store count, and significantly increasing its remodel and growth trajectory.
Prior to Huddle House, Benjamin was Vice President of Franchise Sales with Corner Bakery Cafe where he created a new franchise sales department, and then rapidly implemented new sales systems and processes that led to record-shattering franchise growth of the fast-casual brand. Prior to his tenure at Corner Bakery Cafe, Benjamin was instrumental in leading the growth of several brands of industry-leading companies within the portfolios of Wyndham Worldwide and Global Hyatt.
"We knew we wanted a new CEO with energy, vision and a deep knowledge of franchise development to lead the business into new markets," said KURE Corp. CEO David Peterson. "We all believe Jonathan is the perfect fit for KURE during this exciting time in the evolution of the vaporium industry."
Benjamin said his immediate priority will be to assemble a team to drive and support the anticipated growth of the company. Currently, KURE has successfully opened three KURE Vaporium & Lounge stores in the Charlotte and Boca Raton areas. Three additional Vaporium & Lounge locations are scheduled to open in the Charlotte area within three months.
"It's an honor to have the opportunity to lead the KURE team as we focus on expanding the company into new markets," Benjamin said. "I'm thrilled to be a part of a rapidly-emerging industry and to have the opportunity to help KURE establish a preeminent position in the premium juice and vaporium category."
KURE has dramatically elevated the meaning of consumer experience in the vaping industry with its unique, up-scale KURE Vaporium & Lounge, featuring "industrial-chic" decor as well as a welcoming and knowledgeable staff of "Kurators." Each location is well-stocked with the most recognized brands and products, including KURE's own premium line of vapor hardware and e-Juices.
About KURE Corp.
KURE Corp. ("KURE") is a private company based in Charlotte, North Carolina,that specializes in the global distribution of vaporizing pens, e-Juices, and related accessories. KURE's primary products are its distinct line of custom blended high end flavored e-Juices, premium KURE brand vaporizers, as well as popular third party brands of advanced hardware and select e-Liquids. All KURE products are available online and throughout its many store locations across the United States. KURE Vaporium™, KURE Society™, Kuriousity™, Kurators™ are all respective trademarks of KURE Corp.
KURE's executives and principals are all seasoned business entrepreneurs with nearly 20 years of individual expertise in taking start-ups from initial incubation to profitability. KURE's support staff has extensive product distribution and related industry experience. Its e-Juices can be purchased pre-bottled or freshly mixed by its staff of "Kurators", well trained and experienced mixologists who can "blend" over 500,000 unique flavors from the KURE Juice On Tap™ bar. These KURE e-Juices are skillfully blended and served while customers shop, lounge and enjoy a selection of coffees, beverages, and snacks or simply vape and mingle with other like-minded enthusiasts.
More information on KURE Corp. and its franchise opportunities is available at kuresociety.com.
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SOURCE KURE Corp.
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