KWL Management, NFL Players Association, MWW Group, and Tequila Don Julio Celebrate 70 of the Most Influential Names in Sports and Entertainment at the 2nd Annual Sports and Entertainment Super Bowl Dinner

INDIANAPOLIS, Feb. 3, 2012 /PRNewswire/ -- Entertainment mogul Kevin Liles, founder and CEO of KWL Management, is teaming up with DeMaurice Smith, Executive Director of the NFL Players Association, Michael Kempner, president and CEO of MWW Group, one of the ten largest independent global PR agencies, and Tequila Don Julio to host the 2nd annual sports and entertainment Super Bowl dinner at The Field House on Saturday, February 4th in Indianapolis. The dinner, held in honor of athletes, agents and business leaders, will convene more than 70 of the most innovative and influential names in sports and entertainment to celebrate this year's NFL season.

This annual gathering follows up on last year's inaugural star-studded event on Super Bowl weekend that was co-hosted by Liles, Smith, and Warner Music Group North American Chairman and CEO Lyor Cohen, and some notable attendees included Cee-Lo Green, Nelly, Rev Run, Kid Rock, and Trey Songz; NFL players Rob Gronkowski and Darnell Dockett; actors Jim Carrey, David Spade, Hill Harper, and Anthony Anderson; model Selita Ebanks; agent Drew Rosenhaus, and many others. Last year's event was also sponsored by Tequila Don Julio, a line of hand-crafted, 100% blue agave tequilas.

"The Super Bowl is an annual gathering that unites all Americans, and we wanted to come together in Indianapolis to celebrate outstanding leaders in the sports and entertainment business who made this year one for the record books," said Kevin Liles, founder and CEO of KWL Management, and a former President and CEO of Def Jam Records and Executive Vice President at Warner Music Group. "As a witness to the incredibly hard work that happens behind the scenes all year long, I'm happy to co-host an evening like this where we recognize the innovators and leaders who make a difference on and off the field, on stage, and in board rooms across the country."

"The Super Bowl is a special time not only for the outstanding level of play and excitement surrounding the game, but also as the culmination of a year of hard work, personal investment, and accomplishment. I'm proud to co-host this event and honor those in sports, entertainment, and business who have been innovators and leaders over the past year," said DeMaurice Smith, Executive Director of the NFL Players Association.

"KWL Management and the NFL Players Association are two of the most important organizations in sports and entertainment. Especially on Super Bowl weekend, where there's an annual marriage of  America's biggest sporting event and its most exciting brands, we're thrilled to play a role in honoring the game-changers in sports and entertainment who have made an impact during the past year," said Michael Kempner, president and CEO of MWW Group.  

About KWL Management
KWL Management is a full-service holistic talent management and brand development firm helping individuals, companies, and organizations reach their potential in a rapidly changing world. The two-year old company utilizes the vision, experience, and network of founder, Kevin Liles, former President and CEO of Def Jam Recordings and Executive Vice President at Warner Music Group, to provide a "360 degree" strategy for the diversification and growth of global talent and brands. KWL is a partner of MWW Group in forming MWW Entertainment, leveraging combined strengths to create an entertainment powerhouse that helps clients enhance relevance, integrate talent into programming, and utilize tastemakers to drive business objectives.

Liles maintains a personal, direct involvement in the business and activity of all clients, many of whom are internationally-recognized, award-winning entertainers, personalities, and models. Current talent roster of KWL Management includes (in alphabetical order) Big Sean, Chrisette Michele, D'Angelo, Estelle, Keyshia Cole, Nelly, Selita Ebanks, Raheem DeVaughn, Shawn Chrys, Terrence J, Trey Songz, and Young Jeezy.

About NATIONAL FOOTBALL LEAGUE PLAYERS INC.
Formed in 1994, National Football League Players Inc. (NFL PLAYERS) is the exclusive licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS "takes the helmets off" the players and facilitates the marketing of them as personalities as well as professional athletes. Through a sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPlayers.com, the company's official website, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, visit www.NFLPlayers.com.

About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

About Tequila Don Julio
Widely revered as the best, and currently the most popular selling luxury tequila in Mexico, Tequila Don Julio is the choice for the savvy spirits and cocktail connoisseur. Tequila Don Julio is imported by Diageo North America, which is a subsidiary of Diageo plc, the world's leading premium drinks business with an outstanding collection of spirits, wines, and beer offerings. The Tequila Don Julio portfolio -- available nationwide -- includes the Blanco, Reposado, Anejo, 1942(TM) and Real(TM). More information on Tequila Don Julio and other Diageo spirits can be found at Thebar.com. Celebrating life, every day, everywhere, responsibly.'

Please Drink Responsibly.

DON JULIO Tequila. 40% Alc./Vol. ©2012 Imported by Diageo Americas, Norwalk, CT.

Contact: Phil Walotsky       
(917) 318-9784
[email protected]

SOURCE KWL Management