Kyp, Inc. Announces New Kyp pico webkey™ Solution for Publishing and Direct Marketers

May 23, 2011, 12:28 ET from Kyp, Inc.

NEW YORK, May 23, 2011 /PRNewswire/ -- Kyp, Inc., the leading engagement marketing solutions provider, is offering marketers, agencies and publishers a new way to seamlessly drive consumers from printed marketing collateral to web destinations through the most flexible webkey format on the market.  

The Kyp pico webkey™, granted multiple patents for both technology and form, is the most easily integrated physical-to-digital marketing device available. Its unique form enables a limitless variety of media and mailing applications for the publishing and direct marketing communities.

The Kyp pico webkey is almost 20% smaller than its nearest competitor and represents unparalleled value. Now, previously unreachable audiences can also benefit from the Kyp pico webkey's powerful physical to digital engagement marketing solutions.

"Kyp continues to be the leader in the development and delivery of efficient and effective engagement solutions, technology and analytics," said Nicholas Miller, Kyp CEO. "Our commitment to research and development to innovate and deliver customer value makes Kyp the go-to resource in this area. The Kyp pico webkey overcomes barriers common to the print-to-digital journey empowering marketers to create personalized and trackable online experiences."

Powered by its own unique ID feature, the Kyp pico webkey lets marketers create personalized online experiences and track user activity through proprietary Kyp analytic applications, an inclusive component which is provided with all Kyp physical-to-digital solutions.

Kyp's analytic applications offer in-depth, real-time analysis for Kyp pico webkey campaigns through a partnership with Sony DADC's eBridge® technology. This application allows brands to monitor the success of its campaigns by tracking frequency of hits and visits, understanding which content successfully engages visitors and gauging response rates through customizable dashboards.

About Kyp

Kyp is a unique marketing company that delivers solutions to physically engage consumers and promote behavior change. Our clients span a range of industries and audiences. Launched in September 2005, Kyp is now a global company based in London, New York, Chicago, Toronto, China and Germany.

CONTACT: Steve Shapiro, PH: 212-551-7828, Email:

SOURCE Kyp, Inc.