Kyp Takes an Equity Stake in Visible Computing

Builds on a Successful and Proprietary Partnership

Jun 18, 2010, 11:40 ET from Kyp

NEW YORK & LONDON, June 18, 2010 /PRNewswire/ -- Marketing specialist Kyp has taken an equity stake in technology company Visible Computing. The companies have previously worked closely, as Kyp has been as the exclusive licensee for VC's patented proprietary technology within the marketing arena.

During the past two years, Kyp ( has created more than 175 unique direct marketing solutions for world-class companies in the healthcare, financial, telecommunication and entertainment sectors, using the patented iKyp webkey, which is powered by Visible Computing technology. Kyp itself is backed by major international investors including Lord David Young of Graffham, and Simon and David Reuben.

The iKyp webkey is a print-based marketing format incorporating a USB component that automatically launches web content when plugged into a USB port. The market-leading solution has become popular with marketers for its ability to create personalized online customer experiences and closed-loop measurement, working in both the Windows and Mac operating systems. The iKyp webkey has allowed numerous clients to achieve double-digit response rates to direct marketing programs.

"We've developed a proven record of success for major brands using patented VC technology, and are delighted to be investing in its continued innovation," commented Nicholas Miller, Kyp CEO. "VC's technology is unmatched, as is our unique ability to successfully apply the technology to the marketing arena."

"Kyp has proven its ability to shape this market and provide continual thought leadership," said Peter Florence, Director of Visible Computing. "This new equity position only strengthens the bond for our relationship."

About Kyp

Kyp is a specialist marketing company which develops unique solutions using products and services designed to physically engage consumers and promote behavior change.

By appealing to a combination of senses, our patented designs, formats and technologies create intrigue - compelling people to interact with content and get a kick out of discovery. The result is an ability to enhance performance across a wide range of metrics such as response rate, conversion rate and customer spend.

Launched in September 2005, Kyp is now a global company based in London, New York and San Francisco and also operating in Canada, China and Germany.

About Visible Computing

Visible Computing ( ) is an innovative technology and product company which has a number of patents. Its products enable companies to communicate and engage with their customers and create personalized online customer experiences.