Kyp Technology Drives Industry Transformation at ePharma Summit

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Kyp, in partnership with Sony DADC, introduces a patented, cutting edge brand solution, the eBridge Arc, at the 11th annual ePharma Summit in New York City, February 6 - 8.

Brought to market by Kyp and Sony DADC, this innovation delivers rich media to healthcare audiences, drives those audiences seamlessly offline to online to continue learning, all the while personalizing and tracking the journey every step of the way and remaining PhRMA code and HIPAA compliant.

The USB-based technology is flexible and suitable for a wide range of delivery formats options, including but not limited to direct mailers, publication inserts and on-pack promotions.

eBridge Arc's patented 'one time processing' flash memory technology provided by Infinite Memory cannot be erased, modified or copied and provides 100% protection against malware, viruses and fraud, allowing for the safe and effective delivery of tens of thousands of PDF pages, 100's of books, as well as audio and video content.

Kyp offers in-depth, real-time analysis for eBridge Arc campaigns through a proprietary analytic application powered by and in partnership with Sony DADC eBridge® technology. Brands can use eBridge Analytics to track engagement across multiple channels, as well as see when, where and how often individuals engage with content and gauge response rates based on distribution. eBridge Analytics powers brands to make more informed marketing decisions.

"We're thrilled to introduce another example of exclusive healthcare technology that provides secure, trackable and measurable value and insights for our customers and partners," said Kyp CEO Nicholas Miller.

Kyp is a leading provider of engagement marketing solutions to the healthcare industry. The company empowers healthcare marketers to connect and influence audiences through intuitive learning experiences that begin in the physical world.

The ePharma Summit is the longest running, best attended and most respected digital marketing event for the life science industry. The summit will deliver practical applications of emerging trends and opportunities in digital marketing with unparalleled insight from leading industry innovators.

About eBridge from Sony DADC
Connecting Channels, Moving Consumers
eBridge offers a suite of solutions designed to connect media channels and move consumers closer to conversion.

Sony DADC technologies help entertainment and direct marketers drive engagement by turning physical media into measurable digital response channels. Sony DADC is a leading disc and digital solution provider for the entertainment, education and information industries, offering world-class optical media replication services, digital and physical supply chain solutions and software services. The company's network consists of service offices, optical media production, distribution and digital facilities in 19 countries worldwide. Our mission is to enable the most advanced go-to-market strategies for content owners and value chain partners by delivering world-class, secure and innovative supply-chain solutions for our customers to capitalize on media and entertainment opportunities around the world. For more information: www.sonydadc.com.

Or contact: Christian Dankl, [email protected], 212-833-4648

About Kyp
Kyp is a global provider of engagement marketing solutions to leading brands and companies. Kyp's solutions empower marketers to connect with audiences through intuitive learning experiences that begin in the physical world. Through an ever evolving portfolio of patented solutions and proprietary applications we guide audiences on personalized and progressive engagement journeys. Kyp's client list includes leading brands such as Procter & Gamble, Pfizer, AstraZeneca, Merck, Mercedes Benz, American Express, Shell and Microsoft. Launched in the UK in 2005 and the US in 2007, the company continues to expand its global footprint. Kyp has offices in London, New York, Toronto, and Sydney and operates in Germany and China. www.kyp.com.

Contact: Erika Stauffer, [email protected], 212-551-7839

SOURCE Kyp