LA-Based Roar Clothing Presents Unprecedented 20th Anniversary Giveaway

LOS ANGELES, April 24, 2014 /PRNewswire/ -- How will you choose between epic versus epic? Do you prefer the crisp contours and breathtakingly unique super sport of the Lamborghini Aventador? Or maybe you lean towards the power and high performance of the Ferrari F12 Berlinetta. In celebration of its 20th Year Anniversary, Roar Clothing gives you that option.

Starting this month, Roar will be launching this Epic vs. Epic Sweepstakes to share their guests' love of hyper cars and the "living life in the moment" lifestyle surrounding them. Phase One of the sweepstakes will take people to the Roar website where they will have the chance to vote for their favorite car, Lambo or Ferrari. The first super car to reach 1 million likes will be the one Roar gives away to one lucky winner.

Roar will be announcing its Epic vs. Epic campaign in the Los Angeles area at a special press event at the Petersen Automotive Museum on May 15. From there, voting will commence and the race to choose the most Epic car in honor of Roar's 20^th year in business will begin.

Roar will also be taking the cars on a nationwide tour in partnership with major retailer The Buckle. The cars will be driven to a number of the retailer's top stores giving people a chance to see Epic vs. Epic in person.

The Epic vs. Epic Sweepstakes is the brand's way of celebrating 20 years in business at full speed.  In the moment optimization is behind everything that Roar does, and this giveaway of unprecedented proportions promotes just that. Founder Deepak Vasandani says, "It's all about living fully in the moment."

With twenty years under its belt, Roar has executed a number of impressive giveaways. From a Vintage Bronco, a 2009 F430 Ferrari and 2010 Camaro, to a 2013 Harley Davidson and the most recent, a 2014 BMW C 600 Sport. In line with the Roar mentality of exuding confidence and individuality, these giveaways propel the brand's lifestyle to the next level and resonate with their guests and partners around the globe.

To learn more about Roar and the sweepstakes, please visit http://roarusa.com/supercar/.

About Roar Clothing
Roar is a Los Angeles-based apparel line with the core ideals of living in the moment and optimizing each day with strength and positivity. Established in 1994 by founder Deepak Vasandani, the Roar consumer exudes confidence, individuality, and lives a fresh, casual lifestyle. Each Roar garment features original, hand-drawn artwork and custom embroidery, which result in the wearer making a bold sartorial statement. With over 100,000 designs to date, Roar's impressive catalogue is synonymous with unique dye methods, innovative fabrics and washes, and unrivaled, authentic graphics. Roar clothing is currently available at The Buckle, Dillards, Amazon, and specialty boutiques in the United States and Canada, and at www.roarusa.com/shop.

CONTACT: Nicole Morrison, 1-310-841-2602, [email protected]

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SOURCE Roar Clothing