CHINO, Calif., Jan.10, 2017 /PRNewswire/ -- La Fresh Group, Inc. (www.lafreshgroup.com) announced today the launch of its new, limited edition Waterproof Makeup Remover Wipes to mark the company's 10th year in business. Specially formulated with calming lavender oil and skin-repairing vitamin E for the occasion, these cleansing wipes are gentle enough for many skin types and yet effective even on the most stubborn, long-lasting makeup.
"It was amazing to realize that it's going to be 10 years since we started La Fresh," says Eve Yen, Founder and President. "After I immigrated to California, I traveled across the country to promote my wipe manufacturing business. When you are always on the go, you learn to pack light. But cleanser in a bottle?" Remembers Eve, "That was not at all convenient and I thought of having makeup remover — as a wipe — individually wrapped. Of course, we ran through over a million wipes and wrappers before getting it right. When we did, those original makeup remover wipes became La Fresh's first and best-selling product."
New Waterproof Makeup Remover Wipes feature a blend of sunflower seed, olive, and lavender oils, which is then combined with rice bran, sunflower, and rosemary leaf extracts. Each package holds 100 plant-based wipes at a suggested retail price of $20. "We sure did pack a lot of wipes in a pouch," explains Eve. "In addition to giving our fans the new sensory experiences with these silky oil blend and skin-moisturizing extracts, we wanted them to have wipes that they can stash at home. I heard from many customers that they ask for extras when they see La Fresh wipes at hotels. Now you can keep these for yourself."
La Fresh Waterproof Makeup Remover Wipes are immediately available in limited quantities at La Fresh Group's website (http://lafreshgroup.com/la-fresh-limited-edition-waterproof-makeup-remover-wipes.html) and on Amazon (https://www.amazon.com/Fresh-Limited-Waterproof-Makeup-Remover/dp/B01N2IIC2L/). In the spirit of celebration, shoppers can purchase the wipes for the discounted price of $10.99 for a limited time. "This is our way of saying 'thank you' to our long-time customers " Eve continues, "I hope you love these wipes as much as the original ones."
About La Fresh Group
La Fresh (www.lafreshgroup.com) is a niche, women-owned beauty and personal care brand. The company is dedicated to making skin care more convenient for busy women through innovative products manufactured in the solar-powered facility located in Chino, California — which is operated by its "big sister" Diamond Wipes International (www.diamondwipes.com). The heroes among these products are the best-selling makeup remover wipes, which are distributed to hotels and resorts across the U.S. and used by tens of millions of travelers each year.
It all started ten years ago when founder Eve Yen, a first-generation Taiwanese immigrant, entrepreneur and mother, saw her fledgling wet wipe manufacturing business take off. As she traveled the country promoting her business, she noticed a need for more convenient and portable personal care goods across many categories. Today, the company's portfolio includes La Fresh Travel Lite, comprising a variety of individually sealed wet wipes for multiple purposes, including makeup removal, feminine care, insect repellent, lens and glasses cleaning, and more. La Fresh's Eco-Beauty selection offers a premium natural skin-care regimen featuring makeup remover wipes, serum and cream, and facial sheet masks.
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SOURCE La Fresh Group, Inc.; Diamond Wipes International