CHARLOTTE, N.C., Feb. 5, 2015 /PRNewswire/ -- LABEL PRESENTS, the concert promotions division of the famed Label Nightclub in Charlotte, North Carolina (www.labelcharlotte.com), will co-sponsor the exclusive 9th Annual Primary Wave Pre-Grammy Party (www.primarywave.com) at RivaBella in West Hollywood, California on Saturday, February 7, 2015 - the eve of the 57th Annual Grammy Awards (www.grammy.com) taking place at The Staples Center in Los Angeles, California.
The exclusive party is by invitation only and is scheduled to include appearances from Primary Wave's lengthy list of A-list clients and top music and entertainment industry executives. The party comes on the heels of Primary Wave's announcement that it is merging its talent-management division with LA-based Intellectual Artists Management, which boasts several Golden Globe winners. The merger will expand Primary Wave's west-coast presence.
"We are thrilled to be a co-sponsor of Primary Wave's 9th Annual Pre-Grammy Party. As a venue owner, and producer of live entertainment throughout the country, we cannot think of a better organization to partner with on this great event," said Label's owner, Lisa Bennett.
"Primary Wave's Pre-Grammy party is a night to celebrate another great year of music with our talented roster of artists and industry friends," explains the team at Primary Wave. "We are very excited to have Label Presents joining us this year!"
About Label Presents
Since opening its doors in 2012, Label Nightclub has been voted the #1 night club and live-music destination in North Carolina. The title is certainly deserving of the state-of-the-art 16,000 sq. ft. facility, created by celebrity designer, Francois Frossard (Liv, Mansion, Prive'), and located within the iconic N.C. Music Factory. Label Nightclub has played host to some of the top A-list entertainers in the music industry, including David Guetta, Jay-Z, Tiesto, Steve Aoki, Drake, Lil' Wayne, Neyo, Eric Benet, Nelly, Cedric Gervais, R. Kelly and Benny Benassi - just to name a few. With Label Presents, fans nation-wide can now enjoy the VIP experience that Label Nightclubs' patrons have come to expect and savor.
About Primary Wave
Primary Wave (www.primarywavemusic.com) is one of the largest independent music marketing, talent management and music publishing companies in the United States, founded in 2006. Primary Wave creates marketing and branding strategies through six in-house operating divisions: Music Publishing, Talent Management, Recorded Music, Television/Film Development, Brand Marketing and Digital Marketing to cross promote artists and brand relationships. Additionally, Primary Wave continues to broaden its reach in talent management by partnering with the best in both the music and entertainment industry to attract, develop and maintain a diverse talent roster. Expanding further into the film and TV realm in 2014, Primary Wave acquired the talent management company Evolution, which has a strong hand in the film/TV industry having produced over 40 films including Can't Buy Me Love, The Sandlot, John Q and the entire SAW franchise, as well as executive produced the TV series Two And A Half Men and 100 episodes of Anger Management. Currently, Primary Wave manages artists and talent such as CeeLo Green, Melissa Etheridge, Cypress Hill, Eric Benét, Natalie Imbruglia, Deborah Cox, The Go-Go's, Trevor Jackson, Ginuwine, Goodie Mob, Cris Cab, Big Gipp producer/DJ Audien, on-air personality Nicole Ryan (Sirius; Vh1), plus writers/producers Ryan Hadlock, Jon Levine, Mag and Mitch Allan and actress Jane Lynch. Primary Wave markets their unique music repertoire and entertainment talent by using multi-media strategies that are developed and executed by the teamwork of their in-house branding company, Brand Synergy Group; digital marketing company, BrightShop; touring division; publicity and Television & Film production / development team, which all support the management and publishing roster as well as retain third party clients.
In September of 2013, the company strategically and opportunistically sold a large portion of its publishing assets for a significant profit to BMG Rights. As part of that transaction, the company entered into a relationship that provides a number of competitive assets. Prior to this transaction, Primary Wave's repertoire included an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as developing artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Taddy Porter, Anberlin and writers such as Gregg Alexander, among others. The repertoire also included marketing and administration agreements with Jimmy Webb, Graham Parker, Matt Serletic, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. The company retained over 5,000 copyrights that it controls including Def Leppard, RoccStar, LP, Mac Davis, Katrina and the Waves, and Tummy Touch among other assets.
SOURCE Label Presents