LAFC | LINE FRIENDS Launches Exclusive Collaborative Merchandise Collection at Korean Heritage Night on September 9th

New BROWN inspired collection debuts in-stadium and online, featuring apparel, accessories and a limited-edition plush keyring

LOS ANGELES, Sept. 9, 2026 /PRNewswire/ -- Los Angeles Football Club (LAFC) and LINE FRIENDS (corporately known as IPX) announce the launch of LAFC | LINE FRIENDS exclusive collaborative merchandise collection, officially debuting today, Wednesday, September 9th in celebration of LAFC's Korean Heritage Night at BMO Stadium.

The collection marks the latest milestone in the partnership between LAFC and LINE FRIENDS, first announced in March 2026 in celebration of BROWN's 15th anniversary. As part of the strategic partnership, LAFC and IPX joined forces to bring LINE FRIENDS' iconic character BROWN to Los Angeles for the 2026 MLS season. Anticipation for the collaboration continued to build in May, when LINE FRIENDS opened pre-orders for the BROWN Classic Plush Keyring and BROWN Random Mini Keyring.

"We are thrilled to officially launch this exclusive collection in celebration of LAFC's Korean Heritage Night," said an IPX spokesperson. "By seamlessly blending LAFC's dynamic sports culture with BROWN's beloved charm, this collection offers both LAFC supporters and LINE FRIENDS fans a fresh, meaningful way to express their passion. This launch represents an exciting next step in our journey with LAFC, and we look forward to continuing this powerful partnership to bring even more meaningful experiences to our global community."

The new exclusive collection features an Adult Size T-Shirt (one style), Kids Size T-Shirt (one style), Kids Size Hoodie (one style), BROWN Classic Plush Keyring, BROWN Random Mini Keyring and heat-transfer patches (three types) designed for direct application to LAFC jerseys. The collaborative merchandise collection is available to purchase at the LAFC HQ Shop (located in-stadium) and MLSstore.com (LAFC's official online store), with exception to the BROWN Random Mini Keyring, which will be available exclusively at the LAFC HQ Shop in the stadium.

In addition to the official LAFC | LINE FRIENDS collaborative merchandise launch, Korean Heritage Night at BMO Stadium will feature a pre-game photo zone from 6PM to 7:20PM at the corner of the SW Concourse, where BROWN mascot will meet fans for photo opportunities.

About IPX (F.K.A LINE FRIENDS)
IPX is the new corporate name of LINE FRIENDS, a global character brand that started from Original Characters including BROWN, CONY, SALLY created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. IPX has announced a new business strategy that it would accelerate the global expansion of its IP businesses by diversifying its IP portfolios targeting all ages and advancing its digital and retail business. IPX provides diverse IP experiences including BT21(BTS), ZO&FRIENDS (G-DRAGON), minini, and JOGUMAN. It has also carried out its IP-based business by partnering with global companies including Netflix (original animated series), HoYoverse (Genshin Impact) to win the hearts of over 50 million Millennials and Generation Z worldwide. IPX currently operates in 18 markets worldwide including Seoul, New York, LA, Tokyo, and Shanghai, and operates in 8 online sales platforms.

About LAFC
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions (2019, 2022) and 2024 U.S. Open Cup Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC's ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world's game and Los Angeles, constructing and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.

Media Contact:
Emily Fletcher
Public Haus Agency
[email protected]

SOURCE LINE FRIENDS