The Southern-born brand brings its signature softness to North Carolina with a new brick-and-mortar location
SAVANNAH, Ga., Sept. 9, 2025 /PRNewswire/ -- LAKE, the sleepwear and loungewear brand known for ultra-soft fabrics and timeless style, has opened its newest storefront in Charlotte, North Carolina. The 1,800+ square-foot space at the Specialty Shops SouthPark is designed to feel like home — warm, inviting, and unmistakably Southern.
This opening marks an important milestone in LAKE's retail expansion. Founded and based in Savannah, the brand has seen strong success in Charleston and Atlanta, making Charlotte—a top-performing market—a natural next step. The store reflects LAKE's commitment to intentional growth and to serving its devoted Southern customer base.
"Our expansion has always been about meeting our customer where she is," said Anne Read Lattimore, LAKE Co-Founder and CEO. "Charlotte has embraced our brand from the beginning, and we're excited to now offer a space where she can experience LAKE in person—from the first touch of our signature Pima to finding the perfect gift," added Cassandra Cannon, Co-Founder and Chief Creative Officer.
The Charlotte store will carry LAKE's full collection of women's, men's, and children's sleepwear and loungewear—including maternity and seasonal styles—in its signature Peruvian Pima cotton and DreamModal fabrics. Shoppers can expect personalized service, thoughtful recommendations, and a dose of Southern hospitality.
Doors opened on September 7th, with grand opening details to follow. LAKE's Charlotte storefront is located at 6401 Carnegie Blvd, Suite 16, open Monday–Saturday, 10 a.m.–6 p.m., and Sunday, 12 p.m.–5 p.m.
About LAKE:
LAKE believes in celebrating the most comfortable parts of your day, from sleepy Saturday mornings to slow moments with loved ones. The brand began with a simple silhouette, a classic stripe, and the softest fabric imaginable: 100% Peruvian Pima cotton. Today, LAKE offers comfort for women, men, and kids, with celebrity fans such as Jennifer Garner, Brie Larson, Cindy Crawford, and more. Founded in Savannah, Georgia, in 2014, LAKE is available online and in stores in Charleston, Atlanta, Southampton, and soon, Charlotte.
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SOURCE LAKE Pajamas
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