LALF Launches Debut Collection with The David Sheldrick Wildlife Trust
Vegan fashion brand launches limited edition collection to help elephant conservation
Aug 10, 2018, 09:00 ET
NEW YORK, Aug. 10, 2018 /PRNewswire/ -- LALF (Love Animals, Love Fashion) is supporting The David Sheldrick Wildlife Trust, a non-profit that focuses on elephant conservation in Africa, for the launch of the brand's first limited-edition collection of vegan, organic, and sustainable t-shirts for men and women sold exclusively on LALF.com.
Founded by Dame Dr. Daphne Sheldrick in 1977 in honor of her late husband, The David Sheldrick Wildlife Trust has been on the front lines of wildlife conservation and preservation for more than 40 years. Known for their work rescuing and rehabilitating orphaned elephants, DSWT has transformed into a multi-faceted conservation organization dedicated to protecting and preserving the wild lives and places of Kenya.
The David Sheldrick Wildlife Trust has three rehabilitation locations, 11 de-snaring teams and 1 canine unit, 7 aircraft, and 5 mobile veterinary teams, making them uniquely positioned to offer elephants and threatened wildlife a safe and secure future. Since DSWT has been in operation, more than 200 orphan elephants have been successfully rescued and rehabilitated, with many now returned to the wild, and even having wild born babies of their own.
As a vegan, organic, and sustainable fashion brand, LALF sources its cotton from Peruvian farms that utilize ancient farming techniques without pesticides or insecticides, using non-GMO seeds, and have environmentally friendly irrigation practices. At every phase of production LALF ensures fair wages for workers, from farm to factory, to increase local economic sustainability.
"For us, LALF is a life project that goes beyond being vegan. Just as we care about animals, we also care about the environment and our partners; from farmers to manufactures. That same thoughtfulness and empathy is what drew us to elephants and why we decided they should be the company logo," says Leo Montburn, CEO of LALF. "The partnership with DSWT is exciting for us because we believe that if we are able to help, we should."
The collection will be available in August with 25% of sales from every item being donated to The David Sheldrick Wildlife Trust. For more information on DSWT's mission and LALF's involvement, visit: sheldrickwildlifetrust.org and lalf.com.
For inquiries contact Rachel Oliva-Valdes at AMP3 PR via [email protected]. For DSWT comment contact Heather Carr, Fundraising & Events Coordinator at DSWT USA, at (949) 305-3785 or [email protected].
Contact:
Rachel Oliva-Valdes
AMP3 PR
212-677-2929 Ext 107
[email protected]
SOURCE LALF