DETROIT, Jan. 31, 2014 /PRNewswire/ -- This weekend, Super Bowl XLVIII is expected to draw a record audience – breaking the 111.3 million viewers who tuned in to watch Super Bowl XLVI of 2012. The number of people actually watching the game, however, is really only a small measure of its actual impact. The real action is taking place on Twitter feeds, Facebook pages, blogs and forums where the Super Bowl spawns millions of conversations on a wide variety of topics related to the big game. This year, Lambert, Edwards & Associates (LE&A), a top-10 Midwest-based public relations firm, and Infegy, a social media monitoring and analytics firm, will be offering an in-depth look at the social media impact of Super Bowl 2014.
LE&A will be working with Infegy to use their revolutionary Social Analytics Platform Social Radar to monitor the millions of the conversations that are occurring in social media related to the Super Bowl. Updates will be provided after each quarter on the LE&A Facebook page www.facebook.com/lambertedwards. LE&A will also prepare a full summary of the findings to determine who, or what, ends up being the true winner of the Super Bowl. The findings will be available at www.lambert-edwards.com/superbowl by 8:00 am EST Monday morning following the game and will also be available on the Facebook page.
"Last year, Twitter announced that there were 24.1 million Tweets about the game and halftime show," said Chris Tromp from LE&A. "By the beginning of the second half, the volume of Tweets had already surpassed the tweet total from the previous year. And that's just on Twitter. Many were about the game itself, but just as many were about other topics, such as the blackout. Brands that monitor these trends and react quickly to integrate themselves into those conversations – Oreo is a notable example from last year – are able to reap huge rewards without the $4 million price tag of purchasing an ad."
LE&A will also have the capability to make comparisons to past Super Bowls to see how social media conversations have evolved thanks to Social Radar's unique ability to examine historical data dating back to when the company first began operations in 2007. In 2011, an Audi commercial was the first use of a Twitter hashtag during a Super Bowl commercial (#ProgressIs). In 2014, it will be hard to find a commercial without one.
The data from LE&A and Infegy will examine which car ad generated the most social buzz. How did car ads in general perform against all other ads? How did women feel about the ads versus men, and were they most interested in the game, the ads, or gossiping about what's happening at their Super Bowl Party?
"From the high profile headliners during half-time show to ads that continue to push the envelope, the Super Bowl has become much more than the game itself," said Rion Martin from Infegy. "Conversations that take place in social media during the Super Bowl span many different topics and each year there are brands, topics, circumstances, and players that receive more share of the conversation than others. We're very excited to be working with Lambert Edwards to monitor social conversations about the Super Bowl in real-time to see what and who people are talking about this year. It will also be exciting for us to see which brands get the most from their multi-million dollar investments in ad time and creative."
About Lambert, Edwards & Associates
LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries. LE&A offers digital strategies focused on connecting the firm's clients directly with consumers using social media. LE&A has posted 14 years of growth, been named an Edward Lowe "Michigan 50 Companies to Watch" and been named Small Firm of the Year by both national publications PRWeek and PRNews, as well as the 2013 Bulldog Financial Agency of the Year. Follow us on Twitter @LambertEdwards.
About Infegy and Social Radar
Since 2007, Infegy's cloud-based technologies have been transforming huge volumes of dialog and commentary into valuable consumer insights for major brands and agencies. The company's flagship product, Social Radar, is a social media analytics platform that enables users to truly understand consumers in the social landscape. Social Radar makes this possible through a massive data archive stretching back through 2007 analyzed by proprietary algorithms that deeply understand language and its structure. These algorithms provide accurate and in-depth measures such as contextual sentiment, passion, topic extraction, thematic categorization, headline generation and more.
SOURCE Lambert, Edwards & Associates