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Lancaster presenta su nueva Protección Solar Infrarrojos


News provided by

Lancaster, Coty Prestige

Apr 17, 2012, 03:30 ET

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PARIS, April 17, 2012 /PRNewswire/ --

Pionero en investigación solar desde hace más de cuarenta años, Lancaster inicia hoy una nueva era con la Tecnología Infrarrojos que incorpora en su línea de tratamientos solares Sun Beauty.

Líderes en la innovación más vanguardista, desarrollamos tratamientos solares que siempre ofrecen la protección más completa del mercado para disfrutar del sol y de un perfecto bronceado,

Para ver el Multimedia News Release, por favor presione la pagina web abajo

http://www.multivu.com/mnr/53804-lancastersuncare-infraredtechnology

Tecnología Infrarrojos  firmada por Lancaster.

Los efectos nocivos de los rayos UVA Y UVB ya eran conocidos pero,después de 15 años de innumerables estudiosy exámenes sobre la acción de los radicales libres, los investigadores de Lancaster han identificado un nuevo enemigo que acelera el envejecimiento de la piel: los rayos infrarrojos.

Estos rayos, hasta ahora considerados inofensivos, penetran más profundamente que los ultravioletas en las capas de la piel y contribuyen al fotoenvejecimiento así como a la creación de lesiones en el ADN.

En 2012, Lancaster alcanza una nueva dimensión y presenta su protección solar con Tecnología Infrarrojos.

Gracias a más de 340 pruebas y test diferentes se ha logrado una combinación perfecta de filtros físicos que actuando en sinergia logran una verdadera barrera en la superficie de la piel reflectando los rayos infrarrojos e impidiendo su penetración.

Asimismo, en el interior, filtros químicos protegen la célula neutralizando hasta un 68% la acción de los radicales libres generados por los rayos infrarrojos y evitando la lesión en el ADN celular.

Lancaster nos reconcilia con el sol

El sol es una fuente inagotable de energía, calor y felicidad. Nos sentimos más atractivos y seguros cuando la piel está bronceada, pero también el sol puede causar efectos negativos si abusamos de él, es por ello, que los investigadores de Lancaster tienen una gran motivación: conservar lo mejor del Sol.

Los tratamientos solares Sun Beauty incorporan la nueva Tecnología Infrarrojos, que fusiona en un solo tratamiento todos los principios de belleza y protección, aportando el mejor bronceado a una piel sana y perfectamente protegida.

Una amplia línea de 17 tratamientos específicos, nuevas fórmulas con la más alta tecnología Lancaster, para todo tipo de piel, diferentes niveles de protección y una amplia variedad de texturas muy sensoriales.

Y además…nuevos productos..

SUN BEAUTY SATIN SHEEN OIL SPF30: una combinación perfecta de belleza y placer con alta protección, acelerador del bronceado  y textura muy sensual

CONFORT TOUCH CREAM SPF 50: crema de rostro con la más alta protección para un bronceado suave y progresivo.

Dare to Tan,  la nueva campaña digital de Lancaster

¡El lanzamiento excepcional presentado de forma excepcional!

Lancaster invita a disfrutar de una inmersión total en el universo del bronceado a través de un documental inédito y testimonial en el que se presentan diferentes visiones de expertos en distintos campos (historiador, sociólogo, dermatólogo, científico). La legendaria marca aborda todas las temáticas sobre la nueva era de protección solar en un formato video, al mismo tiempo pedagógico e interactivo, en el sitio web: http://www.lancaster-beauty.com

Con Sun Beauty, Lancaster anuncia el regreso al placer de broncearse y muestra los mejores momentos de sol en su nueva campaña

Dare to Tan.

Lancaster, quiere compartir su manifiesto de sol en la web, gracias al blog provisional de la marca y a su asociación con http://www.aufeminin.com en Francia, España e Italia. También, se puede obtener tu diagnóstico solar a través de la aplicación de Iphone Lancaster.

Al cerrar  los ojos... ya estamos de vacaciones.


Video: http://www.multivu.com/mnr/53804-lancastersuncare-infraredtechnology

SOURCE Lancaster, Coty Prestige

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