Lance Bakes Up New Granola and 5 Grain Varieties of All-Natural Cracker Creations®

CHARLOTTE, N.C., March 6, 2012 /PRNewswire/ -- There will be more to love in the snack aisle this spring when Lance launches three new varieties of Cracker Creations®, an all-natural, premium line of sandwich crackers. New Granola Chocolate, Granola Peanut Butter and 5 Grain Peanut Butter Lance Cracker Creations® offer whole grains in every serving and will begin shipping to major grocery retailers and Walmart locations this month.

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• Granola Lance Cracker Creations®: The first-ever granola sandwich cracker to hit grocery store aisles, Granola Lance Cracker Creations® will be available with either Chocolate or Peanut Butter filling. These lightly sweetened granola crisps have 14 grams of whole grains per serving, making them a delicious and satisfying all-natural snack.
• 5 Grain Peanut Butter Lance Cracker Creations®: This variety offers five kinds of whole grains baked into crispy crackers and a creamy peanut butter filling. Each serving delivers 5 grams of whole grains, making them a tasty way to satisfy peanut butter cravings and hunger.

"We can't wait for people to try the new varieties of Cracker Creations, which received outstanding results and comments in customer taste tests," said Alvaro Trinidad, Senior Brand Manager. "The Granola varieties offer a delicious new twist on the sandwich cracker category and 5 Grain Peanut Butter is a flavorful and filling snack. We are sure consumers, and their families, will love them."

The three new varieties of Lance Cracker Creations® have a suggested retail price of $3.29 for a box of six twin-packs.

In 2011, Lance introduced Cracker Creations® in Parmesan Herb and Garden Vegetable varieties. Lance Cracker Creations® products are all-natural and contain no preservatives, no high fructose corn syrup and 0 grams of trans fat. For more information about Lance Cracker Creations® visit www.lance.com or the Lance Snacks Facebook page.

About Snyder's Lance

Snyder's-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom's, Archway, O-Ke-Doke, and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

SOURCE Snyder's-Lance, Inc.