Lance® Celebrates National Breakfast Month with Five New Quick Starts™ Flavors

New On-the-Go Breakfast Sandwiches Add Mix of Sweet and Savory Offerings

Aug 24, 2015, 11:30 ET from Snyder's-Lance, Inc.

CHARLOTTE, N.C., Aug. 24, 2015 /PRNewswire/ -- Just in time for National Breakfast Month in September, Lance® Quick Starts™ introduces five new flavors to its lineup of convenient, delicious and nutritious breakfast biscuits designed to make the morning meal a lot easier – and a lot more interesting.

"This is how we sandwich," said Snyder's-Lance Chief Marketing Officer Rod Troni. "Like all Lance sandwich crackers, the new Quick Starts offerings feature two awesome whole grain biscuits on the outside with an incredible filling in the middle."

The new flavors include:

  • Bacon Cheddar, a savory combination of breakfast favorites stacked between two tasty biscuits.
  • Vanilla Greek Yogurt, featuring a sweet and tangy filling between granola crackers.
  • Raspberry Greek Yogurt, with a rich and fruity center between wholesome granola crackers.
  • Everything Bagel, boasting hints of garlic, onion and sesame crackers with cream cheese in the middle.
  • Chocolate Cream, a decadent morning treat sandwiched between two hearty granola crackers.

The new varieties join the original Quick Starts flavors of Blueberry Muffin, Cinnamon Roll and Maple French Toast that were introduced earlier this year. All eight Quick Starts products provide good sources of fiber and B vitamins, 13 grams of whole grain per serving and 3 grams of satisfying protein to jump start the morning.

The expansion of the Quick Starts line is tied to the meteoric rise of the breakfast biscuit category, which surged 43 percent to $172 million in sales from March 2014 to March 2015, according to Nielsen Scan data. As consumers seek alternative breakfast options better suited to their nutrition and lifestyle needs, they're either replacing or complementing their consumption of traditional, grain-based breakfast foods like cereal, toast and muffins with more satisfying, protein-rich products like Lance Quick Starts.

"Today's consumers are busier than ever, and they're also more informed about the types of foods that fuel them through the day," said Troni. "These days everyone is looking to balance convenience and nutrition in their morning routine, and many are finding an on-the-go solution like Quick Starts fits their lifestyle better than a traditional sit-down breakfast. Moms especially are driving the increase in morning snacking as they supplement their family's meals with nutritious options like Quick Starts as part of a healthy, active lifestyle."

The full lineup of Quick Starts flavors will be available in the cracker aisle at retailers across the country beginning in September. The Quick Starts box contains five individually wrapped packages of six sandwiches.

For more information about Lance's lineup of Quick Starts products, visit

About Lance Snacks
For more than 100 years, Lance® has been fueling America with its sandwich crackers – two awesomes and an incredible in the middle. Wholesome and delicious, Lance® sandwich crackers are available in more than 20 varieties, including ToastChee®, Whole Grain, BOLDS®, Gluten Free and Quick Starts™. Lance® sandwich crackers are made with baked, crispy crackers and real ingredients like freshly ground peanut butter. For more information about Lance® sandwich crackers, please visit

About Snyder's-Lance, Inc.
Snyder's-Lance Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart Snacks™, O-Ke-Doke® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

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SOURCE Snyder's-Lance, Inc.