Lance® Fuels Up Partnership as Official Sandwich Cracker of Little League®

Brand to Host Numerous Fan Events at Little League World Series

Aug 19, 2015, 10:30 ET from Snyder's-Lance, Inc.

CHARLOTTE, N.C., Aug. 19, 2015 /PRNewswire/ -- Lance®, which has been fueling America with its wholesome and delicious snacks for more than 100 years, teams up with Little League® Baseball and Softball for another year as the organization's "Official Sandwich Cracker." This successful partnership seeks to energize and inspire young athletes to reach their potential.

"The partnership of our two American classics is a natural fit, building on a rich heritage of promoting wholesome fun, activity and snacks the whole family can enjoy," said Rod Troni, Chief Marketing Officer at Snyder's-Lance. "Little League uses the ball field as a classroom to instill core values, and Lance uses our two awesome crackers with an incredible filling in the middle as a wholesome snack to give on-the-go families the energy they need to stay active. This is how we sandwich." 

As part of this year's partnership, Lance will host gameday experiences, including a snack patrol tent with fun games and special promotions, at the Little League Baseball World Series in South Williamsport, Pennsylvania, Aug. 20-30. More than 100,000 sandwich crackers will be given out during the tournament to fuel hungry players and fans. Crackers and other Lance products will also be on sale in the concession stand.

"We're thrilled to continue our partnership with Lance," said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. "Lance has been satisfying Little Leaguers® and their families with great snacks for decades, and it's wonderful to see them continue to step up to the plate and encourage our young athletes to succeed on and off the field." 

For more information about Lance sandwich crackers and the Little League partnership, plus fun baseball snacktivities, visit

About Lance Snacks  
For more than 100 years, Lance® has been fueling America with its sandwich crackers – two awesomes and an incredible in the middle. Wholesome and delicious, Lance® sandwich crackers are available in more than 20 varieties, including ToastChee®, Whole Grain, BOLDS®, Gluten Free and Quick Starts™. Lance® sandwich crackers are made with baked, crispy crackers and real ingredients like freshly ground peanut butter. For more information about Lance® sandwich crackers, please visit

About Snyder's-Lance, Inc. 
Snyder's-Lance Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart Snacks™, O-Ke-Doke® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

About Little League®
Little League® Baseball and Softball is the world's largest organized youth sports program, with 2.4 million players and one million adult volunteers in every U.S. state and more than 80 other countries. In 2014, Little League celebrated its 75th Anniversary of developing major league people. For more information, visit, or follow the Little League on Facebook ( or Twitter (

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SOURCE Snyder's-Lance, Inc.