Lance® Joins JDRF for the Second Year in the Fight Against Type 1 Diabetes

CHARLOTTE, N.C., April 16, 2012 /PRNewswire/ -- For the second consecutive year, Lance® Sandwich Crackers and its parent company, Snyder's-Lance, Inc., are joining JDRF in the organization's efforts toward curing, better treating and preventing type 1 diabetes (T1D) and its complications.

Lance® Sandwich Crackers will be the 2012-2013 Silver Sponsor/Kids Activity Sponsor for JDRF Walk to Cure Diabetes events in five cities: Charlotte, Boston, Philadelphia, Phoenix and Cincinnati. As the Kids Activity Sponsor, Lance® will host fun children's activities pre- and post-walk and provide sandwich cracker samples within the on-site Kids Fun Zone.

In addition, Charlotte-based Snyder's-Lance, Inc. will be a presenting sponsor of the JDRF Charlotte Walk to Cure Diabetes, where more than 6,500 adults and children are expected to participate in the three-mile walk. Lance® Sandwich Crackers and Snyder's-Lance, Inc. were also signature sponsors in five cities for the 2011-2012 JDRF Walk to Cure Diabetes.

"Through our participation in the JDRF walks last year, we saw just how much this partnership means to our consumers and our employees," said Sid Levy, director of communications and community relations at Snyder's-Lance, Inc. "We look forward to working together for another year to raise awareness and support JDRF's efforts to cure, better treat and prevent type 1 diabetes and its complications."

"We are thrilled to have the support and sponsorship of Lance once again this year," said Mania Boyder, senior vice president of development for JDRF. "The festive atmosphere that Lance brings to the Kids Fun Zone adds a spirit of togetherness, hope and energy to the Walks, and that is what this is truly all about. It's that kind of spirit that will help us erase type 1 diabetes altogether."

As many as 3 million Americans live with T1D. Each year more than 15,000 children and 15,000 adults are diagnosed with the disease. More than 500,000 people from corporations, schools, and families across the country participate in the JDRF Walk to Cure Diabetes, a family-friendly event to raise critical funds for diabetes research. Last year, the Walks raised $86 million to fund research for diabetes and its complications. 

About Lance® Sandwich Crackers
Lance® Sandwich Crackers and Lance® Cracker Creations® are available in more than two dozen varieties, including ToastChee, Whole Grain and the new Cracker Creations® Granola and 5 Grain varieties. Each product is made with freshly-baked, crispy crackers or granola wafers and real peanut butter, cheese, cream cheese or chocolate filling. Lance® Sandwich Crackers and Lance® Cracker Creations® have 0 grams trans fat, no preservatives and no high fructose corn syrup.

For more information about Lance® Sandwich Crackers, visit www.lance.com or the Lance Snacks Facebook page.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom's, Archway, O-Ke-Doke and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

About JDRF
JDRF is the leading global organization focused on type 1 diabetes (T1D) research. Driven by passionate, grassroots volunteers connected to children, adolescents and adults with this disease, JDRF is now the largest charitable supporter of T1D research. The goal of JDRF research is to improve the lives of all people affected by T1D by accelerating progress on the most promising opportunities for curing, better treating and preventing T1D. JDRF collaborates with a wide spectrum of partners who share this goal.

Since its founding in 1970, JDRF has awarded more than $1.6 billion to diabetes research. Past JDRF efforts have helped to significantly advance the care of people with this disease and have expanded the critical scientific understanding of T1D. JDRF will not rest until T1D is fully conquered. More than 80 percent of JDRF's expenditures directly support research and research-related education.

SOURCE Snyder's-Lance, Inc.