Lance® Makes Homework Less Work With "The Mom On The Run," Colleen Burns

CHARLOTTE, N.C., Aug. 17, 2011 /PRNewswire/ -- After a summer of fun in the sun, kids and parents alike need help getting back into a routine. Just in time for fall, Lance® Sandwich Crackers has partnered with The Mom on the Run lifestyle expert, Colleen Burns, to provide tips to make the after-school routine more enjoyable and productive, as part of an "After-School Crunchtime Tips" campaign.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/51691-lance-sandwich-crackers-the-mom-on-the-run

(Photo: http://photos.prnewswire.com/prnh/20110817/MM51933 )

Lance worked with Burns, a mom of five boys ages 6 – 16, as well as teachers and educators to put together helpful tips for parents looking to make homework less work, including:

• Guidance on how much homework to expect.
• Creating a workstation for getting homework done, complete with a homework "kit" for each child.
• Setting household-wide homework rules for parents and kids.
• Creating consistency with your after-school routine, including a good snack to make concentrating on homework easier.
• Setting a good example for children by getting your "homework" done, too!

The campaign also includes tips on streamlining the after-school routine and motivating kids to learn all year round.

"I know in my home, it makes all the difference when we have a routine in place to make sure papers get signed, homework gets done, and lunches get packed for the next day," says Burns. "And of course, with five hungry boys, I always have a good snack, like Lance Sandwich Crackers, ready for them when they walk in the door."

The "After-School Crunchtime Tips" campaign, which is hosted on the Lance Snacks Facebook page, runs from mid-August through October. In addition to having access to Lance's "After-School Crunchtime Tips," fans of the page will be asked to share their own tips for back-to-school time. Visitors to the page can also enter for their chance to win one of five $500 Visa gift cards, or one of 25 homework caddies filled with back-to-school homework supplies and Lance Sandwich Crackers.

The campaign will be advertised on TLC and the Food Network, as well as through Facebook ads, rich media banners on the Cafe Mom network and pre-roll advertising on the Yahoo.com ad network. This is the second time in 2011 that Lance has partnered with Burns to reach moms. This past spring Burns shared "Springtime Fun Tips," which included tips on getting outside and enjoying spur-of-the-moment family fun, in a multimedia campaign.

Lance Sandwich Crackers are available in 19 varieties, including whole grain, 100-calorie and reduced fat options. The sandwich cracker varieties are made with freshly-baked, crispy crackers and real peanut butter or real cheese filling. The brand prides itself on being "in the know" with nutritional considerations of moms and other consumers, which is why Lance Sandwich Crackers have 0 grams trans fat, no preservatives, and no high fructose corn syrup. For more information about Lance's "After-School Crunchtime Tips" campaign visit www.Facebook.com/LanceSnacks.

About Snyder's Lance

Snyder's-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom's, Archway, O-Ke-Doke, and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

About The Mom on the Run, Colleen Burns

Colleen Burns, The Mom on the Run, appears regularly on local and national TV with her lifestyle tips. Burns has a psychology degree, a background in childhood education, and the real-life experience of raising five sons. A former TV journalist, Burns shares tips on parenting, showcases gadgets that save time, and reveals tricks to save money. Burns worked as a reporter, anchor and producer for a national TV news network, as well as CBS affiliates in Illinois and Minnesota. She also produced the nationally-syndicated Emmy award winning show "Smarter Living." Her freelance work includes regular appearances on the Weather Channel and PBS. She regularly provides tips and shares helpful products on her web site: http://themomontherun.tv.

SOURCE Snyder's-Lance, Inc.