Lance® Sandwich Crackers Launches Back to School Sweepstakes Filled with Tuition Prizes, Gift Cards and Lunch Boxes

CHARLOTTE, N.C., Aug. 26, 2013 /PRNewswire/ -- Lance® sandwich crackers are giving parents and students more reasons to head back to school with a smile. In addition to baking a variety of great-tasting snacks with up to 6 grams of protein per serving, the leading sandwich cracker brand has launched the Lance® "Back to School" Sweepstakes to help alleviate some of the stress associated with tuition costs and school supplies.

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"At Lance we have the easy part in supporting kids —making sandwich crackers filled with protein and real peanut butter or cheese," said Tom Ingram, Senior Brand Director, Bakery at Snyder's-Lance, Inc. "We applaud the parents and educators who nourish kids of all ages with essential reading, writing, math, science and critical thinking skills. The education focused sweepstakes and prizes further demonstrate our commitment to support learning and education for kids of all ages."

As part of the brand's ongoing 100^th anniversary celebration, Lance® is offering parents and students an abundance of instant win and weekly prize opportunities. The online sweepstakes also features three grand prizes of $10,000 to help defray rising tuition costs. The average cost of annual tuition and fees at a four-year higher-education public institution has nearly doubled in the past ten years, according to data from the College Board.

School supply shopping is no small matter, either. The National Retail Federation estimates that families with school-age children will spend an average of $634.78 this summer on apparel, shoes, supplies and electronics in preparation for the 2013-14 school year. That's why Lance® sandwich crackers will also select a total of 200 entrants to receive a $100 Visa® gift card and another 3,500 consumers to win a limited edition Lance lunch bag during the nine-week Lance "Back to School" Sweepstakes.

Consumers can enter the contest every day through September 15, 2013 via the Lance® Facebook page or www.Happy100Lance.com. Nearly two dozen gift card winners will be announced each week, while about 55 consumers per day will win the lunch bag prize as part of the Instant Win play.

In addition to holding several sweepstakes as part of its 100^th celebration, Lance has been giving consumers more to love about America's favorite sandwich cracker throughout this year.

• Traveled the country in search of hungry snackers
  The Lance Snack Patrol team and its cars have been showing up at parks and community events across the U.S., surprising kids and adults with free sandwich crackers and fun-filled activities.
• Increased the amount of whole grains in its Whole Grain sandwich crackers
  Each serving of Lance® Whole Grain sandwich crackers is now 51 percent whole grains and has 11 grams of whole grains per serving (previously 9 grams). All three varieties have real peanut butter, cheddar cheese or sharp cheddar cheese sandwiched between two crisp, baked crackers.
• Launched Xtra Fulls™ Toastchee^® and Xtra Fulls™ Toasty™
  These newest sandwich cracker varieties have even more of the real, whip-churned peanut butter filling which consumers love as well as up to 6 grams of protein per serving. Lance makes its own freshly-ground peanut butter in Georgia.

For more information about the 100-year history of Lance® sandwich crackers or its anniversary events, visit www.lance.com.

About Lance^® Sandwich Crackers
Lance^® sandwich crackers and Lance^® Cracker Creations^® are available in nearly twenty varieties, including Toastchee^®, Whole Grain and the Cracker Creations^® Granola, Graham and 5 Grain varieties. Each product is made with freshly-baked, crispy crackers, granola wafers or graham cracker wafers and real peanut butter, cheese, cream cheese or chocolate filling. Lance^® sandwich crackers and Lance^® Cracker Creations^® have 0 grams trans fat, no preservatives and no high fructose corn syrup. For more information about Lance^® sandwich crackers, visit the brand on social media (@LanceSnacks on Twitter, Facebook/LanceSnacks or Pinterest/LanceSnacks) or the Internet at www.lance.com.

About Snyder's-Lance
Snyder's-Lance, Inc. (NASDAQ: LNCE), headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, eatsmart naturals™, O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

SOURCE Snyder's-Lance, Inc.