Lander and Marketo: Marketing made easier than ever before

AUSTIN, Texas, Jan. 20, 2015 /PRNewswire/ -- Landing page creator app Lander and digital marketing software provider Marketo are teaming up to make it even easier to capture leads on your website. If you already have a Marketo account, you can easily collect lead information from landing page forms and integrate this data into your email lists.

Lander already makes your website marketing efforts easier by letting you create landing pages without any design experience. Select a template for your page, arrange its elements and easily eliminate the guesswork from your marketing efforts with easy A/B testing. You can even build forms to improve your conversion rates.

With Lander's form-building tool, you can create relevant fields for leads to fill out based on the information you need to collect to get in touch with individuals in the future. This is great if you target multiple customer segments and want to split up your data based on different contact and information categories. With Marketo, you can manage your leads more effectively.

If you've ever spent hours Googling tips on how to make your own landing pages, you already know how time-consuming marketing can be. When your landing pages contain lead-generation forms, this takes up even more time because you also need to manage prospects within your database. Lander's integration with Marketo can further reduce the effort you need to expend on crafting campaigns. Kicking the relationship off on the right foot is crucial for converting your leads into customers.

No matter what your individual marketing goals are - from business-to-business firms to e-commerce products - Lander helps you get landing pages that convert and Marketo makes it easier than ever to manage your customer information and ensure you follow up at the right time.

About Lander
Developed especially for today's Internet marketer and small-business owner, Lander is the easiest-to-use landing page creation platform and performance marketing Web app, enabling even those without IT or design knowledge to produce and manage super-effective PPC, social media and email marketing campaigns.

Increase your conversions easily with Lander's Drag & Drop Editor. You'll be able to design your own landing pages or customize any of our existing templates completely by yourself.

Photo - http://photos.prnewswire.com/prnh/20150119/169956 

SOURCE Lander