Lands' End Launches Next-Generation Digital Catalogs

DODGEVILLE, Wis., Jan. 6, 2011 /PRNewswire/ -- No doubt, the Apple iPad® was one of the most popular gifts for the 2010 holiday season.  For millions of Americans, the iPad has changed the way they read books, send email and now, shop from a catalog.  Today Lands' End is changing the way customers shop via digital catalogs from their iPads, iPhones® and iPod® Touches.  The company announced the launch of its next-generation digital catalogs via an App.

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"With millions of Apple products sold every year, more shoppers are turning to mobile commerce to get what they want," said Susan Sachatello, chief marketing officer, Lands' End.  "As a company dedicated to customer service, we want to provide easy and convenient access for our customers so they can shop Lands' End however they choose through our catalogs, online and now with a mobile App."

Beyond a Digital Catalog App: More Via mCommerce

Lands' End launched its January digital catalog with enhanced service functions including touch, pinch and zoom gestures developed for the iPad.  Future editions will feature unique content, including video.  The digital catalogs are available via an iPad, iPhone and iPod Touch App as well as via landsend.com.

Customers can access the company's digital catalogs days before the catalog arrives in the mail through the eCatalog App as well as online at landsend.com/ecatalog, email and social media outlets including Facebook.  For those seeking to reduce mail, they can opt to switch entirely to digital catalogs.

How the Lands' End Digital Catalog App Works

The iPad, iPhone and iPod Touch App allows customers to download catalogs to their device by searching for "Lands' End" in the App Store, then browse and shop from the digital edition with just a touch of the style number.  The touch directs the user to the product page on landsend.com where they can select a size and color and then return to the catalog for more browsing without ever leaving the App.

Customers also can browse all current catalogs online by visiting landsend.com/ecatalog.  To purchase an item from the digital catalog, the customer simply clicks on the product and is taken to the product page on landsend.com to complete the order.

Lands' End digital catalogs allow users to flip through pages, zoom in on styles and even add sticky notes to pages for future reference.

Lands' End Customer Service Firsts

Lands' End has a strong history of innovation and industry firsts. Lands' End was the first to offer the following customer services:

• First to offer a toll-free phone number for ordering (early 80s).
• First to make two-day shipping standard without a surcharge anywhere in the continental United States (1994).
• First apparel retailer to have an e-commerce enabled Web site (1995).
• First consumer retailer to offer real-time, human assistance on the Web via electronic chat or phone (1999).
• First apparel retailer to launch Lands' End Live™ Video Chat nationwide (Oct. 2010).

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD).

SOURCE Lands' End