DODGEVILLE, Wis., Nov. 17, 2016 /PRNewswire/ -- Santa's shoes are undeniably tough to fill, whether tending to reindeer, eating cookies, managing elves or composing the legendary Naughty and Nice list. There are some kids, however, that are up for the task. Lands' End interviewed potential Santa candidates from Big Brothers Big Sisters of Dane County and they shared in a video just how they would approach the job of being Santa, should he be unable to fulfill his jolly duties this holiday season. The video is a part of the Santa for a Day campaign kicking off today on social media with upcoming events in New York and Chicago.
"At Lands' End we've always embraced Santa Claus and his generous spirit of giving and are thrilled to continue the magic through the Santa for a Day campaign," said Becky Gebhardt, EVP, Chief Marketing Officer, Lands' End. "This holiday season we want to capture the spirit of giving and are searching for individuals that embody the heart of Santa with chances to give back to family and friends this holiday season in meaningful ways."
Aspiring gift givers can participate daily in the #santaforaday social campaign from November 17 – December 20 on Twitter. Each day a unique Santa interview question will be asked at @LandsEnd; participants can answer using #santaforaday and #LandsEndHoliday to be entered for a chance to win a $100 Lands' End gift card. Winners will be selected at random. The gift card prizes are an effort to help aspiring Santas fulfill gift lists this holiday season.
Santa for a Day in New York and Chicago
In partnership with iHeart Radio, Lands' End will give holiday event attendees in New York and Chicago the chance to audition to be Santa for a Day. Event attendees in each city will be invited to call the Santa Hotline in an iconic red phone booth and speak with the Lands' End Santa HR Department for a Santa for a Day interview. Candidates must be prepared to answer questions ranging from: "What's your favorite cookie?" to "What do you and Santa have in common?" The Lands' End Santa HR department will select one winner from each event. The winning Santa from each city will receive a prize package worth $5,000 to help them fulfill their wish to become Santa for a Day.
Santa for a Day Event Locations:
November 18 (4:00 p.m. – 8:00 p.m.)
November 19 (11:00 a.m. – 4:00 p.m.)
Lights Festival Lane
401 N. Michigan Ave, Pioneer Court
December 10 (10:00 a.m. – 5:00 p.m.)
December 11 (10:00 a.m. – 5:00 p.m.)
Skating in Central Park with 106.7 Lite FM Radio
Central Park Skating Rink
New York, NY
About Lands' End, Inc.
Lands' End, Inc. (Nasdaq:LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at www.landsend.com, www.canvasbylandsend.com, and affiliated specialty and international websites, and through retail locations, primarily at Lands' End Shops at Sears® and standalone Lands' End Stores. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home.
SOURCE Lands' End, Inc.